Location Aggregation Attracts Growing Numbers of LBS Developers

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Mon Mar 30, 2009 9:00am EDT

LOC-AID Platform Provides Fortune 1000 and Specialty LBS Firms Single Point of
Access to Location Data across Carriers and Devices
BOCA RATON, Fla.--(Business Wire)--
LOC-AID Technologies, Inc., the leader in end-to-end Location Aggregation, today
announced a number of new relationships with location-based services developers,
signaling growing demand for its Location Aggregation services and providing a
window into the state of LBS application development. LOC-AID manages location
data from any carrier network and makes it accessible to developers as a set of
easy to use GUI APIs. 

"LOC-AID delivers Aggregation with a `capital A,` meaning location information
that spans carriers and devices," said Greg Skibiski, CEO, Sense Networks. "This
distinction is important to location-based services developers like Sense
Networks, because we want our applications to leverage and reach as many
subscribers as possible, not just a subset of them limited by the carrier or
handset they use." 

Reaching over 120 million subscribers in North America and growing (please see
separate press release announced today), LOC-AID is working with a constellation
of Fortune 1000 companies and LBS specialty developers to deliver a variety of
new location-based services applications, including: 

Sense Networks (www.sensenetworks.com) - The company`s platform, Macrosense,
receives location data in real-time, analyzes it and stores it in a way that can
be easily queried to better understand aggregate human activity. The company`s
first consumer application, Citysense, is for local nightlife discovery and
social navigation, answering the question "I wonder where everybody is right
now?" 

Finsphere (www.finsphere.com) - The firm`s Mobile Identity Protection platform
is based on a simple but compelling premise: consumers are rarely without their
cell phones. Finsphere helps consumers and financial institutions tackle fraud
by linking transaction verification to a customer`s cell phone location. 

Crisp Wireless (www.crispwireless.com) - Crisp Wireless powers mobile websites
and provides advertising services for the largest, premier mobile publisher
networks, attracting one-third of mobile web users in the United States. By
layering in location information to its services, Crisp Wireless is continuing
to hone how mobile advertising is targeted and delivered. 

AskKinjo (www.askkinjo.com) - Canada`s AskKinjo provides location-based voice
services to provide callers an array of useful information, including up-to-the
minute traffic data, where to find the cheapest gasoline, or locate a
well-reviewed restaurant. Voice LBS means hands-free and eyes-free for safety
while driving. 

In addition to these firms, LOC-AID is working closely with a number of Fortune
1000 companies as they develop location-based services in the following areas:
financial services, mobile marketing, alerts/notification, M2M/AVL control,
messaging and search. 

"LOC-AID`s value proposition as the one stop shop for location information in
North America is starting to take off," said Isaias Sudit. "Taken together, our
developer relationships and carrier agreements highlight a common, unifying
desire in the mobile industry to get to the promised land of LBS - a vital and
varied set of applications available to all - more quickly and intelligently.
LOC-AID is gratified to play an active and important role in this evolution and
help LBS reach its full potential." 

The LOC-AID Location platform emulates the proven business model of messaging
aggregation, which helped issue in a new era in wireless data use, application
development, and carrier revenue enhancement. Location aggregation is poised to
open up the location market just as messaging aggregation expedited the
standardization and interoperability of messaging in North America. Industry
analyst firm ABI projects the LBS market will reach $13.3 billion by 2013, up
from $515 million in 2007. 

About LOC-AID Technologies

LOC-AID Technologies Inc. is an award-winning, privately-owned company backed by
Tier 1 venture firms, that specializes in Location Aggregation platforms and
customized wireless mobile-data solutions. The company`s technology integrates
wireless location information into any service or application, making it easier
to deliver location into any development environment and help optimize and
monetize LBS revenue. LOC-AID is headquartered in Boca Raton, FL. For more
information visit www.loc-aid.net. 

LOC-AID is a registered trademark of LOC-AID Technologies Inc. 





LOC-AID
Investor Relations
Isaias Sudit, 561-245-9468
isudit@loc-aid.net
or
Media Relations
Sarah Mees, 978-208-1499
sarah.mees@comcast.net



Copyright Business Wire 2009

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