Molecular Appoints Digital Industry Veteran Scott Savitt to Senior Vice President Post

Former Arnold Executive to Lead Firm`s Sales and Marketing Teams

WATERTOWN, Mass.--(Business Wire)--
Molecular, Inc. (www.molecular.com), a top interactive agency and part of the
Isobar network, announced today it has hired Scott Savitt as senior vice
president, sales and marketing. Scott will fill the role previously held by
Darryl Gehly, who was recently named executive vice president of Molecular
parent company, Isobar.

Scott brings more than 15 years of strategic, integrated marketing experience to
his post, having counseled leading brands such as FootJoy, Titleist, Standard &
Poors, Ralph Lauren, Fidelity, Gillette, ESPN, Vonage, Royal Caribbean and
Citizens Bank. Leading the sales and marketing teams, Scott`s work at Molecular
will focus on helping brands leverage the significant revenue-generating and
customer engagement opportunities that exist in the digital channel.

"Marketers today are clamoring for smart, results-oriented counsel on how to
drive higher business value from the online channel," said Howard Kogan,
president of Molecular. "Scott has been at the forefront of strategic digital
marketing for many years. His experience with breakthrough integrated campaigns
will be enormously valuable as we continue to work with our sister companies in
Isobar and others to deliver multi-disciplined programs to drive big client
gains. We`re delighted to have him on board."

"I`m really excited to join the Molecular team. The firm has an established
track record delivering high-impact digital strategy that pushes brands to
realize the full potential of their business online," said Savitt. "I`m looking
forward to building on this success and helping Molecular continue to grow."

Scott joins Molecular from digital agency, Oasis, where he served as senior vice
president, director of business development, overseeing all of Oasis` new
business activities and strategic partnerships. Before joining Oasis, Scott ran
Arnold Worldwide`s Digital group and was responsible for creating
digital-centric marketing plans for Arnold`s clients. Previously, Scott was also
a co-founder of two Boston direct marketing companies specializing in
interactive television programming, online acquisitions, loyalty marketing and
corporate sponsorships.

Scott is a member of the Boston Interactive Media Association (BIMA), the
Massachusetts Innovation & Technology Exchange (MITX) and the Massachusetts
Technology Leadership Council (Mass TLC).

About Molecular

Molecular is a top interactive agency that partners with results-driven
companies to create highly effective, cutting-edge digital design solutions
grounded in research and tied to business results. Since 1994, Molecular has
directed successful Web initiatives for the national leading brands, including
Nikon, Fidelity Investments, HumanaOne and Reebok. Headquartered in Boston,
Molecular is a company of Isobar, a global network of digital marketing
companies. For more information, please visit www.molecular.com.

About Isobar

Launched as a digital division of Aegis Media in May 2003, Isobar is the world`s
largest digital marketing network and is uniquely structured for an
interconnected digital world. Isobar provides the vision, infrastructure, tools
and processes that link a network of some of the very best digital agencies in
the world - all fully owned and driven by a clear vision of the future business
world. For more information, please visit www.isobar.net.

Tier One Partners
Sue Parente, 781-642-7788
sparente@tieronepr.com

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