Introducing Fekkai Au Naturel Powder Clean Dry Shampoo

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Mon Mar 30, 2009 9:01am EDT 

NATURAL HAS NEVER BEEN SO LUXURIOUS

NEW YORK, March 30 /PRNewswire/ -- Pure formulations combined with luxury
ingredients... introducing Fekkai Au Naturel Powder Clean Dry Shampoo.  The
first Fekkai product that combines natural formulations in a dry shampoo
product Au Naturel Powder Clean Dry Shampoo is free of sulfates, parabens,
dyes and synthetic fragrances. Imbued with Fekkai's signature standards of
advanced formulas partnered with luxurious textures, Au Naturel Powder Clean
Dry Shampoo offers a refreshing, timesaving alternative to conventional
shampoos.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090330/NY90382 )


Product Features: 
    --  Contains natural cotton fibers, corn and rice starch to absorb oil
        without weighing the hair down
    --  Formulated with a botanical blend of natural ingredients to cleanse
and
        refresh
    --  Contains nourishing ingredients like beta glucan, ceramides and sodium
        hyaluronate which is known to provide conditioning benefits
    --  Fragrance free formulation
    --  Packaging made of 40% recycled materials




Product Benefits:
    --  Purifies:  Hair is gently cleansed with a natural botanical blend to
        remove excess oils
    --  Conditions:  Hair is infused with ingredients known to provide
        conditioning benefits
    --  Builds Volume:  Removes excessive oil that can weigh the hair down
    --  Time Saving:  Alternative to conventional shampoos




Au Naturel Powder Clean Dry Shampoo is easy to use.  Simply shake the product
lightly onto the root area, massage with fingertips and brush through.  Hair
is left refreshed and revived without the use of water.


Fekkai Au Naturel Powder Clean Dry Shampoo - 2.9 OZ
Suggested Retail Price:  $23.00
Available:  March 2009


Available at Frederic Fekkai Salons, Sephora and Sephora.com

For further information contact:
Frederic Fekkai & Co.
Public Relations
212.583.3232

About Frederic Fekkai & Co.
Frederic Fekkai & Co. is the leader in luxury hair care, offering a complete
range of innovative products and exclusive, full-service salons. The Company
is dedicated to creating a unique portrait of style for each individual.
Fekkai products are distributed through the finest beauty retailers around the
world and, of course, in the world famous Frederic Fekkai Salons.

For more information visit: www.fekkai.com




SOURCE  Fekkai

Frederic Fekkai & Co., Public Relations, +1-212-583-3232
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