Land O'Frost(R) Launches Sub Sandwich Kit

Time Saving, Mom Friendly Lunch Solution Now Available

LANSING, Ill., March 30 /PRNewswire/ -- Land O'Frost, a family-owned business
and the third largest manufacturer of pre-packaged lunchmeats, today announced
the launch of its first Sub Sandwich Kit, featuring consumer favorites Smoked
Ham and Oven Roasted Turkey in the same package.

"The Land O'Frost Sub Sandwich Kit caters to busy moms who want convenience,
value and consistent quality in everything they purchase for their families,"
said Land O'Frost President David Van Eekeren. "All Sub Sandwich Kits are
prepared with finest cuts of ham and turkey, which are slow-roasted to a
tender perfection to deliver our signature great tasting lunchmeats."

The Land O'Frost Sub Sandwich Kit differs from similar products on the market
thanks to its special packaging design. Inside each Sub Sandwich Kit, the ham
and turkey are packaged separately, ensuring the lunchmeat flavors don't
overlap and promising maximum freshness after each use.

The kit caters to the taste buds of individual consumers. If kids crave
simply a ham sandwich or want turkey, this kit accommodates those options.
And, making a loaded sub is just as simple.

Land O'Frost continues to be one of the most consistently growing brands in
the packaged luncheon meat category in the United States, marketing its
products in traditional supermarkets and through mass merchandising, and club
store channels. Land O'Frost branded products can be found in the
supermarkets and mass merchandisers that account for nearly 90 percent of the
retail sales in the country, as well as Mexico, Puerto Rico and other U.S.
territories.

Sub Sandwich Kits are available wherever Land O'Frost products are sold.

About Land O' Frost
In addition to the new Sub Sandwich Kit; Land O'Frost markets sliced packaged
luncheon meats (beef, chicken, turkey, and ham) under the Land O'Frost
Premium(R), Land O'Frost DeliShaved(R), Land O'Frost(R) Taste Escapes(TM),
Land O'Frost Select, and Land O'Frost(R) Bistro Favorites(TM) brand labels,
plus Canadian Bacon. Land O'Frost branded products can be found in the
supermarkets and mass merchandisers that account for nearly 90 percent of the
retail sales in the country, as well as Mexico, Puerto Rico and other U.S.
territories. Land O'Frost also manufactures specialty meat products sold to
restaurants and major food manufacturers. The company operates three
facilities in Lansing, Ill., Madisonville, Ky. and Searcy, Ar. Visit
www.landofrost.com for additional information.

Contact: Chris Suttile
GolinHarris
312-729-4224 office
312-343-2676 cell
csuttile@golinharris.com

SOURCE Land O'Frost

Chris Suttile, of GolinHarris, +1-312-729-4224, cell +1-312-343-2676,
csuttile@golinharris.com, for Land O'Frost