eMetrics Analysis Symposium Addresses Critical Issues Shaping the Future of Marketing Optimization on May 4, 2009

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Mon Mar 30, 2009 9:01am EDT 

  SAN JOSE, CA, Mar 30 (MARKET WIRE) -- 
Kicking off the eMetrics Marketing Optimization Summit in San Jose on May
4, the eMetrics Analysis Symposium will bring together business analysts
and managers, thought leaders, researchers, industry analysts and vendors
for a day of insightful discussions and presentations about how to derive
business insight from the data they already have.

    Building off the success and momentum of the 2008 eMetrics Industry
Insights Day and Report, the eMetrics Analysis Symposium is designed to
bring together industry leaders to consider the state and future of the
analytics marketplace.

    Presenters will examine common quandaries facing marketers and specialists
on the nature of analysis for marketing. Topics include how to extract
actionable business implications from web intelligence and business
intelligence, various character traits that are important when hiring
analysts, and how to train and grow an analytical team.

    Attendees will gain practical tactics for critical thinking from speakers
including but not limited to: Gary Angel, Semphonic; Dennis Bradley,
Charles Schwab; Jason Burby, ZAAZ; Bryan Eisenberg, FutureNow Inc.;
Richard Foley, SAS; Dylan Lewis, Intuit; Joe Megibow, Expedia; Bob Page,
Yahoo! and Judah Phillips, Monster.com.

    The workshop will take place from 8:45 a.m. to 4:15 p.m. on May 4, the day
before the eMetrics Marketing Optimization Summit at The Fairmont San
Jose. Early bird pricing ends April 10, 2009.

    For more information, or to register, please visit:
http://www.emetrics.org/sanjose/2009/symposium.php

    About the eMetrics Marketing Optimization Summit

    Marketing executives, managers, and business intelligence experts have
been meeting at the eMetrics Marketing Optimization Summit since 2002 to
learn how to increase their return on online investments. The
international conference series is recognized as the premier event for
optimizing online marketing value. Sponsors for the eMetrics Marketing
Optimization Summit in San Jose include: ATG, Digitaria, Email Data
Source, ForeSee Results, Google Analytics, iPerceptions, LivePerson,
Omniture, OpinionLab, Quantivo, Radian6, SiteSpect, Stratigent, Tealium,
Technology Leaders, Unica, the University of California Irvine Extension,
the WAA and WebTrends.

    

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