First Web-Based Sports Marketing Platform Now Available With the Launch of Sportgenic Torque(TM)

SAN FRANCISCO, CA, Mar 30 (MARKET WIRE) --
Sportgenic(TM), a sports marketing company with innovative patent-pending
technology that connects brands to passionate sports enthusiasts,
announced the availability of Sportgenic Torque(TM), the world's first
software platform that connects marketers to passionate sport enthusiasts
wherever they are. Sportgenic Torque is sports marketing central enabling
marketers to access, buy, track, and measure thousands of sports
marketing opportunities across all forms of media from a single web-based
interface.

Sportgenic Torque

Sportgenic Torque is a web-based product that allows marketers to
formulate integrated campaigns across multiple types of media and
partners to maximize revenue by automating the management of online and
offline inventory. Sportgenic Torque provides a single source to buy
media across multiple formats -- from TV, Radio, Online, Print, Events,
and more in a completely transparent environment. Sportgenic Torque
brings together a wide range of partner inventory and marketers that are
looking to create high impact sports packages tailored to their audience.
The platform is built on a recommendation engine that suggests media
opportunities based on what a marketer is searching for or viewing,
offering precision audience targeting and highly relevant multi-platform
vertical packages.

Sportgenic Torque for Marketers

Sportgenic Torque is a full-service software-driven media planning tool
that empowers marketers to plan, build, buy and manage integrated
campaigns easily and dynamically across all media types.

-- Marketers can browse and search for individual listings or complete
media packages within Sportgenic Torque, save and revisit those details,
and then build, buy and manage integrated media plans.
-- Marketers and agencies can a save time by leveraging the depth of
Sportgenic's sports marketing inventory.

"Sportgenic is changing the sports marketing landscape with Torque,"
said Richard Prenderville, Global Head of Brand Marketing, Reebok
International. "We are energized about the promise of Torque in helping
us connect and influence our audience across multiple touch
points."

Sportgenic Torque for Partners

Sportgenic Torque provides media partners with the tools to dynamically
manage all of their online and offline inventory, efficiently connect with
the right marketers, and maximize their revenue.

-- The tools provide for self-service creation and maintenance of new
account profiles, including the ability to define the types of marketers
and advertising appropriate for their inventory.
-- Partners easily create, publish and manage inventory listings ranging
from online ad space and event sponsorships to digital out of home,
television spots and print insertions on the Torque platform.
-- Torque makes it easy to report on sales and fine tune for ongoing
revenue opportunities.

"We are glad to have Sportgenic representing us in this critical area
of media sales. We look forward to a long and mutually beneficial
relationship," said Barry Frank, Executive Vice President, IMG Sports
Media.

Torque Connect

-- Torque Connect allows media partners to harness the force of
Sportgenic Torque with a branded self-service interface that allows them to
sell inventory directly from their websites.
-- This feature gives partners a new incremental sales channel where
marketers get totally automated access to the partner's inventory.

"Whether we like it or not, technology is changing the advertising
landscape. The traditional silo-ed approach for buying and selling media
is inefficient, time consuming and doesn't effectively hit the targeted
audience to its full potential. We are setting a new standard in sports
marketing with Sportgenic Torque. One that demands full-transparency,
integrated packages and a commitment to performance," said Robert Tas,
CEO, Sportgenic.

About Sportgenic

Sportgenic is a sports marketing company with innovative patent-pending
technology that connects brands to passionate sport enthusiasts.
Sportgenic Torque is the world's first software platform that openly,
efficiently and dynamically connects buyers and sellers of sports media of
any kind. Torque gives marketers the tools to build, buy and manage
integrated media campaigns, while partners leverage the engine to manage
inventory and maximize revenue. Sportgenic is recognized for its deep
domain expertise, precision ad targeting and client service orientation.
The company is headquartered in San Francisco, CA. Visit
www.sportgenic.com or call 415-983-2300 for more information.

Sportgenic is a registered trademark of Sportgenic, Inc.

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Contact:
Sportgenic
www.sportgenic.com
415-983-2300

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