Mixel`s MDDI PHY IP Embedded in QuickLogic`s Proven System Block (PSB) Targeting Qualcomm-Based Mobile Products

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Mon Mar 30, 2009 9:30am EDT

Mixel`s MDDI PHY IP Targeting the Mobile CDMA Market Joins the Previously
Announced Mixel MIPI D-PHY for the GSM Market as Part of a Display
Subsystem-Oriented PSBs from QuickLogic


SAN JOSE, Calif. & SUNNYVALE, Calif.--(Business Wire)--
Mixel Inc., the leader in mobile Mixed-Signal IPs, and QuickLogic Corporation
(NASDAQ: QUIK), the premier supplier of ultra-low power customizable solutions
for the mobile market, announced today that the companies have embedded Mixel`s
MDDI PHY into QuickLogic`s MDDI PSB. This PSB, along with QuickLogic`s 2nd
generation Visual Enhancement Engine (VEE) will be included in the newly
announced ArcticLink II VX4 solution platform family. Mixel`s MDDI (Mobile
Display Digital Interface) PHY IP is a physical layer IP block compliant with
the VESA (Video Electronics Standards Association) display interface standard
used by Qualcomm`s Mobile Station Modem (MSM) and forms the high-speed link
between the MSM and the display on multimedia phones, Smartphones, Pocketable
Computing Devices (PCDs), Mobile Computing Devices (MCDs), Mobile Interface
Devices (MIDs) and Netbooks. QuickLogic plans to implement Mixel`s MIPI D-PHY IP
into a MIPI PSB that will be incorporated in the ArcticLink II VX3 solution
platform family. 

The Mixel MDDI IP deployed in QuickLogic`s MDDI PSB is a high speed serial
interface with a low pin count supporting up to WSVGA (1024x600) resolution in a
Type 2 MDDI configuration. The Type 2 architecture has two data lanes, each
supporting up to 1 Gbps transfers. The Mixel IP is implemented using current
mode drivers and is optimized for low power use. The MDDI serial interface is
low noise with improved signal reliability especially through the hinge of a
clamshell, swivel, or slider on a mobile device. Mixel`s PHY IP supports all
MDDI architectures, Type 1 to Type 4. Mixel`s IP has a small silicon footprint
and is available from multiple foundries. 

"QuickLogic`s stringent requirements for low power and small footprint and our
focus on mobile applications made Mixel our logical choice for Mixed-signal IP,"
said Brian Faith, Vice President of Worldwide Marketing at QuickLogic. "Mixel
consistently goes above and beyond the expected, to meet our unique requirements
and thus helps further differentiate our products. We are looking forward to a
continued partnership with Mixel and their outstanding Engineering team." 

QuickLogic`s VEE PSB is based on the proven iridix core licensed from Apical
Limited. VEE improves the user`s visual experience by adaptively processing each
video frame on a pixel-by-pixel basis. VEE also adapts to the effects of ambient
lighting on display viewability, giving developers a superior solution to simply
boosting display backlight intensity levels for daylight viewing. The result is
a dramatic savings in power, with a corresponding battery life extension. 

"We are delighted that QuickLogic has again chosen Mixel as their preferred
mixed-signal provider for Mobile IP, and are looking forward to a continued
partnership between the two companies," said Ashraf Takla, President and CEO of
Mixel, Inc. "QuickLogic is another Mixel customer that has licensed both of
Mixel`s MDDI and MIPI IPs to be integrated in the same product family. This
trend of market acceptance of both standards further cements Mixel leadership
position in the Mobile IP market." 

About Mixel

Mixel is the leader in mixed-signal mobile IPs and offers wide portfolio of high
performance mixed-signal connectivity IP solutions. Mixel`s mixed-signal
portfolio includes Mobile PHYs (MIPI D-PHY, M-PHY, and MDDI), PHYs and SerDes
(suitable for PCI Express, SATA, EPON, XAUI, Fiber Channel, DDR, and LVDS),
general purpose Transceivers, and high performance PLL, DLL IP cores. For more
information contact Mixel at info@mixel.com or visit www.mixel.com. 

©2009 Mixel Corporation. All rights reserved.

Mixel and the Mixel logo are trademarks of Mixel. Other trademarks are the
property of their respective companies

About QuickLogic

QuickLogic Corporation (NASDAQ: QUIK) is the inventor and pioneer of innovative,
customizable semiconductor solutions for mobile and portable electronics OEMs
and ODMs. These silicon plus software solutions are called Customer Specific
Standard Products (CSSPs). CSSPs enable our customers to bring their products to
market more quickly and remain in the market longer, with the low power, cost
and size demanded by the mobile and portable electronics market. For more
information about QuickLogic and CSSPs, visit www.quicklogic.com. 





Mixel
Wafa Hannaoui, 408-942-9300 ext. 140
Sales and marketing
marketing@mixel.com
or
QuickLogic Corporation
Andrea Vedanayagam, 408-990-4000
Director, Corporate Communications
andrea@quicklogic.com



Copyright Business Wire 2009

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