Pepperidge Farm Sweetens Up The Grocery Aisle With New Goldfish Grahams

New Goldfish Grahams are a Snack that Both Moms and Kids Agree On
NORWALK, Conn.--(Business Wire)--
Pepperidge Farm is pleased to announce a delicious, new addition to the Goldfish
line of baked snack crackers with the launch of Goldfish Grahams − smiling
snacks that are satisfyingly sweet. Ideal for lunch boxes or on the go,
Pepperidge FarmGoldfish Grahams are sure to please moms and kids alike.

Goldfish Grahams are made with whole grains and contain no artificial
preservatives. Goldfish Grahams are available in three popular flavors: Honey,
Chocolate and Cinnamon. With the addition of these tasty new flavors, Pepperidge
Farm now offers consumers thirteen different flavors of Goldfish crackers
including Cheddar, Cheddar Made with Whole Grain, and Pretzel.

"We know that moms are increasingly more concerned when purchasing sweet treats
for their kids," said Michael Simon, Senior Vice President/General Manager -
Snacks Division at Pepperidge Farm. "We`re thrilled to offer new Goldfish
Grahams in an effort to provide moms with a sweet, wholesome option they can
feel good about giving to their families."

To understand how moms would feel about the new Pepperidge FarmGoldfish Grahams,
Pepperidge Farm conducted a consumer study.1 The findings indicated that
Goldfish Grahams passed the ultimate test with moms.

* An impressive 98 percent of moms said that they would purchase Goldfish
Grahams for their families.
* More than 80 percent of moms agreed that Goldfish Grahams are fun to eat, good
on the go, and a snack that their kids will also agree on.

Pepperidge FarmGoldfish Grahams will be available on March 30 at major
supermarkets, grocery stores and mass merchandisers nationwide with a suggested
retail price of $2.19. For additional information on Pepperidge FarmGoldfish
Grahams, please visit www.pepperidgefarm.com.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading
provider of premium quality fresh bakery products, cookies, crackers, and frozen
foods. Among the company`s most popular products are Chocolate Chunk and Milano®
cookies, Goldfish® crackers, and more than 50 varieties of fresh baked breads
including Swirl, Pepperidge Farm Farmhouse™, 100% Natural and Whole Grain.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an
entrepreneurial homemaker who began baking fresh, all-natural bread for her
allergy-afflicted son. The company is now a nationwide business with 8
manufacturing facilities, about 5,000 employees, 4,000 independent
distributorships, and over $1 billion in sales. Pepperidge Farm has been part of
the Campbell Soup Company since 1961.

1 Tragon Quantitative Concept/Product Test, Nov 2005.

Pepperidge Farm
Geri Allen, 203-846-7351
geri_allen@pepperidgefarm.com
or
DeVries Public Relations
Lauren Pasquarelli, 212-891-0446
lpasquarelli@devries-pr.com

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