Research and Markets: IPTV Vendors up The Ante according To This Latest Research Report out Today

* Reuters is not responsible for the content in this press release.

Mon Mar 30, 2009 9:35am EDT

DUBLIN, Ireland--(Business Wire)--
Research and
Markets(http://www.researchandmarkets.com/research/bcb812/iptv_vendors_up_th)
has announced the addition of the "IPTV Vendors up the Ante" report to their
offering. 

IPTV infrastructure is an overly competitive vendor market today with fourteen
companies that can reasonably claim complete solutions. As IPTV moves beyond
replicating cable services, fewer vendors will be able to span the expanded
skill set needed. 

Scope: Ovum's research has, for over 20 years been focused at the junction of
the technical and commercial domains. Ovum's market reports provide strategic
analysis of evolving trends in wholesale, enterprise, consumer, networking,
devices, and components markets. Our analysis drills down into market ecosystems
and segments, inflection points, competitive landscapes and trends, vendor
leadership and best practice. 

Highlights: One common theme among telcos is clear - they are all looking to
provide an efficient next-generation network on which they can offer
high-quality value-added services (VASs) to their customers. Telecoms operators
are faced with a string of challenges from defending their core fixed revenues
to generating growth from new wave services and international operations. 

Reasons to Purchase: Ovums research helps vendors and service providers
accelerate delivery of profitable new revenue streams. Our findings help
businesses make more effective strategic and business decisions faster. For more
information about how this specific research report can help your business
please contact us. 

Key Topics Covered:

EXECUTIVE SUMMARY

* Consolidation likely as IPTV matures

Raising the entry stakes

* Early market allowed entrants from multiple sides - The game continues to
change - Next step is a bigger commitment - Success factors: Ability and will to
invest in new competencies - Market is overly competitive today

Integrated solution has not proved a differentiator

* "Complete end-to-end solution" is unhelpful description - Point solutions
aren't the competition - But where are the "ends"?

Vendors divided into transport and video camps

* Strongest competitors have both: partner up - Addressing video quality issues
requires both skill sets - Telecom OEMs have the greatest stake in this market -
Transport adding video intelligence - Telecom operators need both types of help
and more - Video contribution industry struggling with its own migration - IMS
increasing in importance

Web stage is a different type of transition

* IPTV trying to become a service platform - Applications viewed as the new
battlefield - Platform support for third-party applications - IPTV vendors do
applications today - Some IPTV middleware may finally justify the name
"middleware" - Separating end-user-device and network-side middleware

Vendor strategies

* IPTV encompasses many angles - Full service versus product in a box - Feature
weighting reveals different priorities - Vendors recognize that the customer is
the operator, not the viewer - Strategy depends on target customer type

List of Tables

* Table 1: Vendors who offer both partner and in-house options

List of Figures

* Figure 1: Ability and will to invest in IPTV competitiveness 
* Figure 2: IPTV middleware vendors by customers and total end users 
* Figure 3: Categorization of IPTV vendors by breadth of offerings 
* Figure 4: Extended IPTV infrastructure including video processing and
video-aware broadband transport 
* Figure 5: Vendors ranked by breadth in transport and video 
* Figure 6: Transport vendors by relative strength in wireless vs. wireline and
synergies between IPTV and wireline transport and IMS 
* Figure 7: Feature weighting based on vendor messaging 
* Figure 8: Feature set focus, operator versus subscriber

For more information visit
http://www.researchandmarkets.com/research/bcb812/iptv_vendors_up_th

Source: Ovum 





Research and Markets
Laura Wood
Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com

Copyright Business Wire 2009

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