The St. Regis Brand Makes the Next Stop on Its Global Expedition with the Deal Signing of the St. Regis Kanai Resort and Residences in Mexico

Opening in 2011, The St. Regis Kanai Resort & Residences will Offer an Unrivaled
Dimension of Luxury, Sophistication and Unparalleled Service in One of the
World`s Exclusive Beach Enclaves
NEW YORK--(Business Wire)--
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced plans to
open a new St. Regis resort in Kanai, Mexico, an exclusive beachfront community
surrounded by the natural beauty of the Mayan Rivera`s lush lagoons and pristine
mangroves. Part of the Yucatan Peninsula`s celebrated ecological wonders, The
St. Regis Kanai, Resort & Residences will open in 2011 and will feature 124
exquisitely appointed guest rooms and suites, 32 exclusive villas, four
restaurants, a signature Remède Spa, oceanfront swimming pools, and two 18-hole
signature golf courses designed by award-winning professional golf players Jose
Maria Olazabal and Nick Faldo. Owned by ALHEL and GIM Desarrollos, The St. Regis
Kanai will offer an unrivaled dimension of luxury, bespoke service and refined
elegance at one of the best addresses in the world.

"Today we are proud to introduce The St. Regis Kanai Resort, featuring the
iconic luxury, unmatched privilege and bespoke services for which the St. Regis
brand is renowned," said Paul James, Global Brand Leader, The St. Regis and The
Luxury Collection Hotels & Resorts. "Truly one of the world`s most desirable
destinations, Mexico is rich in culture and heritage and offers our discerning
global guests an exotic array of world-class cuisine, art and stunning natural
surroundings."

"The signing of The St. Regis Kanai is another sign of Starwood`s commitment to
develop all its brands in Latin America," said Osvaldo Librizzi, President of
Starwood Hotels & Resorts in Latin America "The development of this spectacular
resort represents a critical milestone for Starwood as we continue to build on
our industry-leading presence in the luxury and upper-upscale segments in Latin
America."

"The St. Regis brand is at an important moment in time as we continue to enhance
its extraordinary reputation by adding highly sought after addresses to its
global portfolio by working with best-in-class, proven partners like ALHEL and
GIM Desarrollos," said Simon Turner, President of Global Development for
Starwood Hotels & Resorts. "We look forward to working in partnership with them
on this remarkable development, which is sure to be a premier destination that
will attract travelers from around the world."

Nestled on the eastern coast of the Yucatan Peninsula, The St. Regis Kanai
offers guests exclusive access to white sandy beaches, breathtaking ocean views,
lush landscapes, and luxury amenities. Only six miles from Playa del Carmen and
24 miles from Cancun International Airport, guests can choose from the resort`s
extraordinary line up of recreation activities including tennis, swimming, golf,
and personalized spa treatments. Dining at The St. Regis Kanai indulges the
senses with a diverse menu of sophisticated and distinct culinary options. The
resort`s 32 exclusive villas include private swimming pools and indigenous
Mexican design accents with full access to the hotel`s luxury facilities.

Designed by renowned architecture firm Hill Glazer, The St Regis Kanai boasts an
eco luxury landscape which adheres to the highest standards of sustainable and
conservation-oriented development. The Mayan Riviera is a world-renowned
paradise complete with mangroves and lagoons, ancient Mayan cities, ecological
reserves and the world's second largest coral reef.

An ideal choice for weddings, meetings and special events, The St. Regis Kanai
will have 15,000 square feet of event space including a 10,000 square feet main
ballroom. The resort`s two boardrooms will feature state-of-the-art modern
technologies and outdoor terraces with stunning views of the Mayan Riviera
mangroves and Caribbean Sea.

Following in the tradition of the legendary The St. Regis Hotel New York, The
St. Regis Kanai will feature the famed hallmarks of The St. Regis hotels
including the iconic St. Regis Butler Service, bespoke guest experiences and
luxury accommodations tailored to meet global travelers` needs. Trained in the
English tradition, the butlers provide ever-present, yet unobtrusive service
while anticipating guest needs and customizing each guest`s stay according to
his or her specific tastes and preferences.

The new St. Regis Kanai will be the newest addition to The St. Regis portfolio
of hotels and resorts in the most coveted destinations around the world
including Punta Mita, Aspen, Singapore, New York, Washington, D.C., San
Francisco, London, Rome, Bora Bora, Bali, Beijing and Shanghai.

For more information on The St. Regis Hotels & Resorts, please visit,
www.stregis.com

About St. Regis Hotels & Resorts

Combining classic sophistication and modern luxury, the St. Regis brand remains
faithful to its commitment to excellence. Founded by John Jacob Astor IV, with
the opening of the first St. Regis Hotel in New York City over a century ago,
The St. Regis brand of hotels is known for its unique luxury dimension,
customized service and refined elegance, in the best destinations worldwide.
Plans for this brand to globally continue its legacy include long-awaited St.
Regis properties in Atlanta, Buckhead, Baja Mar, the Bahamas, Bahia Beach,
Puerto Rico, Bal Harbour and Deer Crest, in the US, and in Buenos Aires, Costa
Rica, Kanai, and Mexico City in Latin America. St. Regis has also announced
plans to open properties in Bangkok, Jakarta, Lhasa, Macau, Osaka, Chengdu,
Sanya Yalong Bay and Tinajin. In the Middle East, the St. Regis brand will
continue to expand in Cairo, Doha and Bahrain. The distinctive trait of the St.
Regis experience is customized service and attention, coveted locations and
luxurious design. For more information on The St. Regis Hotels & Resorts, please
visit www.stregis.com

About Starwood Hotels & Resorts Worldwide, Inc

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with more than 940 properties in approximately 97
countries and 145,000 employees at its owned and managed properties. Starwood
Hotels & Resorts Worldwide, Inc. is a fully integrated owner, operator and
franchisor of hotels, resorts and residences with the following internationally
renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien,
Sheraton, Four Points by Sheraton, and the recently launched Aloft, and Element
SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of
the premier developers and operators of high quality vacation interval ownership
resorts. For more information, please visit www.starwoodhotels.com.

Starwood Hotels & Resort, Worldwide Inc Latin America
Laura Canepa, +541143189397
laura.canepa@starwoodhotels.com
or
St. Regis Public Relations
Daniella Weinberg, 212-380-4005
Daniella.weinberg@starwoodhotels.com

Copyright Business Wire 2009