Alfredo Ortiz Joins RTM&J Real Truth Marketing & Joy

Atlanta Strategic Marketing Consultancy Expands Capabilities
ATLANTA--(Business Wire)--
Alfredo Ortiz has joined RTM&J as Managing Principal & SVP Strategic Marketing.
"Alfredo's depth and breadth of experience gained from top-tier consumer package
goods, research, and consulting firms will benefit our clients," says Rhonda
Harper, RTM&J CEO.

Most recently, Alfredo was vice president of business strategy and development
at Cheskin Added Value, a WPP owned brand consultancy and research
firm.Previously, he was Managing Principal at Zyman Group.Prior to joining Zyman
Group, Alfredo founded Grupo MAS, a boutique consultancy headquartered in
Atlanta specializing in business strategy development and marketing targeting
the U.S. Hispanic market which was subsequently sold to Zyman Group in
2006.Alfredo led the $1 billion natural cheese portfolio for Kraft Foods as well
asthe Brawny and Dixie brands for Georgia-Pacific.He also was instrumental in
the re-franchising work of the Pizza Hut businesses while in the Pepsico
corporate strategy group.He began his career in finance and corporate strategy
at Nestle USA where he also managed the Ortega brand.

"I am excited about joining RTM&J. They have built a strong reputation working
with Fortune 500 and savvy smaller firms," comments Alfredo Ortiz."Today's
economy is providing immense challenges for marketers.RTM&J's capabilities are
perfectly suited to enable marketers to succeed."

Over the years, Alfredo has been featured prominently in the Atlanta Business
Chronicle and Atlanta Journal Constitution for his work on general market
business and marketing strategy.He has also been a featured speaker at Emory
University as well as Georgia State University.His Hispanic consulting work at
Grupo MAS was also recognized as a finalist in the Marketing Awards for
Excellence. In addition, Grupo MAS was chosen to co-author the Yankelovich
Multicultural Monitor report in 2005 and 2006.

Alfredo holds a Bachelor of Arts in Economics from Pomona College in Claremont,
California and a Masters of Business Administration, Marketing and Finance from
the University of Michigan.Alfredo also holds the distinct privilege to sit on
the Congressional Advisory Roundtable for the 6th District of the House of
Representatives, US Congress.

Founded in 2001, RTM&J is a strategic marketing consultancy that provides
guidance for business success by helping clients build their brand and business,
enhance their careers, and enjoy their lives. Former Fortune 100 marketing
leaders and top-tier consultants provide actionable recommendations based on
sound analytics, insight, and creativity. Get to What's Real. Figure Out the
Truth. Do the Marketing. And, Experience the Joy.

RTM&J
Rhonda Harper, 770-225-6801
Managing Partner & CEO
rhonda.harper@rtmj.com
www.rtmj.com

Copyright Business Wire 2009