Phoenix International Raceway to Open New Budweiser ROLL-BAR for Upcoming NASCAR...

Phoenix International Raceway to Open New Budweiser ROLL-BAR for Upcoming
NASCAR Weekend

Driver Kasey Kahne to appear at grand opening party on Friday, April 17

PHOENIX, March 30 /PRNewswire/ -- Kasey Kahne, driver of the No. 9 Budweiser
Dodge, will be on hand Friday, April 17 from 8:30 to 10:30 p.m. for the "Grand
Opening" of Phoenix International Raceway's new Budweiser ROLL-BAR during the
April 16-18 NASCAR event weekend. The debut event for this new premium
hospitality offering at PIR will also include live music and other
NASCAR-themed entertainment.

"We're excited to extend our relationship with the Budweiser brand," said PIR
President Bryan R. Sperber. "What makes this partnership unique is the
opportunity to introduce an entertainment venue that blends the fun and
excitement of our sport into a one-of-a-kind environment. The brand attributes
of both PIR and Budweiser are reflected in the new ROLL-BAR and we're eager to
open its doors to race fans during our April NASCAR weekend."

Budweiser ROLL-BAR will be located on the site of the former Raceway Club
hospitality area, just behind the Bobby Allison Grandstands on the west side
of the track. It will feature the best in live entertainment with drink
specials each day and night throughout the SUBWAY Fresh Fit 500(TM) NASCAR
weekend, a custom beer garden area to showcase the No. 9 Budweiser Dodge, and
appearances by some of NASCAR's top personalities.

Fans attending the grand opening for Budweiser ROLL-BAR will have the chance
to try Budweiser and other beer brands, and one Budweiser ROLL-BAR guest will
be selected to win the ultimate NASCAR weekend at Phoenix International
Raceway for the Checker O'Reilly Auto Parts 500 Presented by Pennzoil in
November.

Budweiser ROLL-BAR's innovative hospitality environment will include a special
VIP section for guests, featuring high-end furniture on a raised platform. A
number of unique custom structures - including a bar to house a replica of the
No. 9 Budweiser Dodge driven by Kasey Kahne - will adorn the beer garden area
to highlight the Budweiser branding seen throughout the club.

Single-day tickets to Budweiser ROLL-BAR are available for $89 on Friday April
17 and for $139 on Saturday, April 18. Additional purchase of a grandstand
tickets are still required for track admission.

Tickets to Budweiser ROLL-BAR and all of the on-track action throughout the
April NASCAR event weekend at PIR can be purchased online at
www.phoenixraceway.com or over the phone at 1-866-408-RACE (7223).

SOURCE Phoenix International Raceway

Paul Corliss, Director of Communications of Phoenix International Raceway,
+1-623-463-5613, pcorliss@phoenixinternationalraceway.com