Newspaper Online Resource Unleashed

PaperChain.com: The Nation's Comprehensive [and free] Resource for Media
Buying

DELRAY BEACH, Fla., March 30 /PRNewswire/ -- On March 1, 2009, PaperChain, the
nation's largest network of free newspaper associations and publications,
opened the information gates to a comprehensive resource-driven website. The
new website provides pertinent industry information and access to all member
publications which collectively distribute to 65,187,292 households
nationwide.

PaperChain.com will prove to be an invaluable resource for the entire media
buying community. The new website presents bold colors and design, and a
powerful message of the enduring qualities and intrinsic benefits of
advertising in free newspaper media.

Today's economic environment has presented media buyers with heightened
pressures to create campaigns that are affordable, targeted to reach specific
buyers, and above all, provide strong results. It is well known that community
papers (in print and online editions) possess an intimate relationship with
their readers, which has resulted in the proliferation of successful
publications. PaperChain member publications comprise community and suburban
papers, shopping guides, penny savers, entertainment weeklies and business
news. As stated by Dan Buendo, board member of PaperChain, "Today's method of
marketing is more targeted than ever. Whether readers seek information on
sports, family, business and politics or lifestyle and entertainment,
community papers are designed with the 'community' they serve in mind."

Media buyers are encouraged to visit PaperChain.com to obtain the latest data
on the free newspaper industry. CVC (Circulation Verification Council), one
of the nation's most respected independent media auditing companies, reports a
national average of 97.1% receivership and 76.9% readership of free
newspapers.

d+g Communications Group was commissioned to create a new multi-faceted
campaign strategy for this powerful association. d+g's president, Sharon
Patterson, had a personal interest in its success as a result of her own prior
career within the free newspaper industry. "Our agency places media throughout
the entire U.S. and we have found free newspapers to be an important element
of an effective media campaign for numerous clients. Our strategic campaign
will provide trackable results for the client and provide increased value to
their members. We also see it as an opportunity to share our positive buying
experience with media buyers everywhere."

When it comes to target marketing, free newspapers are second to none.
Empower your media buys with audited community publications today. Tap into
65,187,292 households by visiting www.PaperChain.com to research and explore
the most extensive database and pertinent media buying information available.

About PaperChain
PaperChain (and www.PaperChain.com) are dedicated to meeting the needs of
today's media buyer. The nation's top community paper associations and
publishers created PaperChain, an industry organization, which has grown to
represent thousands of free publications across the country. PaperChain
member publications are required to be independently audited, provide quality
production and proof of performance. For more information, please call
931-922-0484 or email info@paperchain.com.

SOURCE d+g Communications Group

PaperChain, +1-931-922-0484, info@paperchain.com