Reportlinker:Examine the KDDI-IT Sales Opportunities

NEW YORK--(Business Wire)--
Reportlinker.com announces that a new market research report is available in its
catalogue.

KDDI-IT Sales Opportunities-2008

http://www.reportlinker.com/p0109824/KDDI-IT-Sales-Opportunities-2008.html

KDDI is a Japanese telecommunication carrier offering telecommunication services
from fixed, mobile, and wireless communications to private and corporate
clients. The company has three business segments. The mobile telecommunication
business, which includes sale of mobile handsets and mobile services; fixed line
business, which provides domestic and international fixed line communication.
The other business includes ADSL broadband services, IP telephony services, data
centers, and other wireless services. KDDI services are offered in Asia, U.S.A,
Europe, and South America through its network. The company has 59 subsidiaries
in domestic and international market.

Industry spending on any particular IT product or service is an important
indicator of the criticality of that product or service for the industry. Based
on the IT spend information available in `TechNavio`, we have computed a
`criticality score` for various IT products and services, for KDDI.

Further, various company level developments and events are important indicators
of selling opportunities and drive the sales of IT products and services. For
example - an acquisition by KDDI might result in opportunities for IT migration
and integration services. By tracking these sales drivers (using `TechNavio`),
we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level
developments and events, we have made the `IT Selling Opportunities Map` for
hardware (including telecom equipment), software and IT services for KDDI. These
maps have been divided into four zones representing Level I, Level II and Level
III opportunity areas. Level I opportunity areas have the highest scores and
hence, there is a high probability that KDDI will buy these products and
services. Level II opportunity areas have lower scores and hence, lower
probability to sell to KDDI. Level III opportunities have the lowest scores and
hence, unlikely to sell to KDDI.

The report is meant for IT and telecom equipment vendors and intends to help
them identify selling opportunities within the company. Further, the identified
sales drivers can be used to penetrate these accounts or increase current share
of the customer's wallet. Also, the report lists key IT spending decision
makers, which will enable salesperson to directly contact the key executives
within the company.

1. Company Overview

1.1 Business Overview

1.2 Key Figures

1.3 Corporate Headquarters

2. IT Spending and Deployments

3. IT Sales Opportunities

3.1 IT Sales Opportunities - Software

3.2 IT Sales Opportunities - Hardware

3.3 IT Sales Opportunities - Services

4. Sales Drivers

4.1 Business Continuity & Risk Management

4.2 Customer Data Protection

4.3 Customer Service

4.4 Customized & Personalized Offerings

4.5 Growth from Bundled Offerings

4.6 Mergers & Acquisitions

4.7 New Networking Technologies to Bring Down Overall Costs

4.8 Optimizing Promotional Initiatives

4.9 Partnerships, Alliances, & Licensing

4.10 Reducing Customer Churn

4.11 Using Handset Design & Functionality to Win Customers

5. Conclusion

Appendix A: Key IT Spending Decision Makers

Japan

United Kingdom

U.S.A

Brazil

Appendix B: Definitions

B.1 Software

B.2 Hardware

B.3 Services

Appendix C: Methodology

C.1 Evaluating Criticality Score

C.2 Evaluating Demand Score

Other Reports in This Series

List of Exhibits

Exhibit 2.1: IT Deployment Details

Exhibit 3.1: Software Sales Opportunities Map

Exhibit 3.2: Opportunities and Related Sales Drivers for Software

Exhibit 3.3: Hardware Sales Opportunities Map

Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware

Exhibit 3.5: IT Services Sales Opportunities Map

Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services

Exhibit C1: Calculations for Estimating Criticality Score

Exhibit C2: Criticality Scores for Various Software Applications

Exhibit C3: Criticality Scores for Various Hardware Products

Exhibit C4: Criticality Scores for Various IT Services

Exhibit C5: Calculations for Estimating Demand Score

To order this report:

KDDI-IT Sales Opportunities-2008

http://www.reportlinker.com/p0109824/KDDI-IT-Sales-Opportunities-2008.html

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