Denny's Franchisee Association to Form Purchasing Co-Op, Marketing Advisory Council

Denny's Franchisee Association to Form Purchasing Co-Op, Marketing Advisory
Council

ORANGE COUNTY, Calif., March 30 /PRNewswire/ -- The Denny's Franchisee
Association (DFA) Board of Directors today announced it will form a
purchasing co-op, as well as a national marketing advisory council, for the
benefit of the Brand's franchise restaurants which represent 80 percent of all
Denny's restaurants.

The DFA has engaged a consultant to assist in formation of the purchasing
co-op, and accelerate achievement of the objective for the highest possible
level of efficiency for integrated supply chain management.

"The purchasing co-op will properly leverage the buying power of the Denny's
Brand along with increasing our supply chain efficiencies by streamlining the
purchasing process and enhancing the strategic procurement of products," said
DFA Board Chair W. Craig Barber. "Our food distribution partner will be an
integral part of the co-op formation and we are confident their continued
excellent service will contribute to the co-op's success."

"The DFA Board recently held a series of town hall meetings with our members
and it was clear they want to see improvements in the Brand's purchasing
effectiveness," said Barber. "The co-op model, which other restaurant brands
have employed to enhance their supply chain management, is one element of
addressing those concerns."

The national marketing advisory council will have several benefits for
members, including advice and recommendations with a united voice for proposed
marketing promotions. The council will establish a protocol on a national and
regional basis for evaluating promotions, testing new products, creating
regional menus and assisting members in their own local and regional marketing
initiatives.

The Denny's Franchisee Association (DFA) was formed in 1997 to represent the
interests of Denny's Brand franchisees. The DFA's membership is comprised of
franchise owners and operators of over 84 percent of the Brand's 1,200+
franchised restaurants. The DFA has as its primary objectives to communicate
with a united voice between DFA members and Denny's management; to promote
communications among DFA members; and to negotiate prices and programs with
suppliers for the benefit of DFA members. The DFA holds the annual convention
for the Denny's Brand along with an Allied Partner Summit for key suppliers to
the Brand.

SOURCE Denny's Franchisee Association

Susan Morgenstern, Lovell Communications Inc., +1-615-297-7766