Bausch & Lomb Partners With Visual Therapy to Help Women Nationwide 'See a New You'

Bausch & Lomb Partners With Visual Therapy to Help Women Nationwide 'See a New
You'

Partnership Kicks Off with U.S. Online Sweepstakes at www.goodbyereaders.com

ROCHESTER, N.Y., March 30 /PRNewswire/ -- Bausch & Lomb has announced a
partnership in the U.S., with Visual Therapy, a luxury lifestyle consultancy
firm that helps individuals identify their perfect style type. The firm will
help bring the benefits of multifocal contact lenses to life for women and men
through the "See a New You" online sweepstakes.

This unique program is designed to educate consumers on Bausch & Lomb's
innovative multi-focal contact lenses. Bausch & Lomb's Multi-Focal contact
lenses feature All-Distance Optics(TM), which allows patients to see
effortlessly and comfortably across all distances, giving them freedom from
reading glasses. Visual Therapy's patented approach to style and fashion
encompasses the outer and inner self by helping men and women to look and feel
their best. Replacing cumbersome reading glasses with contact lenses is a
natural extension of their philosophy.

The partnership kicks off today with the launch of the "See a New You" online
sweepstakes at www.goodbyereaders.com, featuring the grand prize of a personal
lifestyle consultation with Visual Therapy and a year-long supply of Bausch &
Lomb Multi-Focal contact lenses. Ten runners-up will also receive an annual
supply of Bausch & Lomb Multi-Focal contact lenses and an autographed copy of
Visual Therapy's book, "Life in Color." There is no purchase necessary to be
entered to win.

"This program is a great opportunity to communicate options for individuals
who may be experiencing difficulty reading or seeing up close as a result of
aging, often due to presbyopia. Many people aren't aware that there are
multi-focal contact lenses specifically designed for their changing visual
needs," says Keir Meisner, Director of U.S. Marketing, Contact Lenses, Bausch
& Lomb.

Exclusive content at www.goodbyereaders.com, featuring Joe Lupo and Jesse
Garza, co-founders of Visual Therapy, will be developed to help educate women
and men over 40 about the changes they may be experiencing with their vision,
as well as the lifestyle and visual benefits of multifocal contact lenses.
Consumers will be able to read about this condition (presbyopia), take a style
quiz developed by Visual Therapy, view an interactive demonstration of how
Bausch & Lomb Multi-Focal contact lenses work, and find a local eye care
professional.

"People shouldn't have to resort to wearing readers and looking any less
fabulous just because they're starting to have difficulty seeing things up
close. With Bausch & Lomb's Multi-Focal contact lenses women -- and men -- who
are starting to need readers gain the freedom to continue wearing only contact
lenses and rediscover their view of themselves and the world," says Joe Lupo,
co-founder of Visual Therapy.

Presbyopia is a natural vision occurrence associated with aging. There are
roughly 75 million Baby Boomers in the United States alone, and most of them
are, or will be, presbyopic. People usually start to experience presbyopia in
their 40s, as the eye's internal lens becomes less flexible and loses
elasticity. When this happens, the individual is less able to adjust quickly
to rapid changes in focus from distance to near objects, thereby causing
blurred vision most notably at reading distance.

With an innovative optical design, Bausch & Lomb PureVision(R) Multi-Focal
contact lenses are designed to allow users to see clearly at all distances --
near, far, and everywhere in-between. Bausch & Lomb's PureVision Multi-Focal
contact lenses are perfect for the busy wearer who wants contact lenses that
stay comfortable all day and only need to be replaced once a month. Built
with the comfort-enhancing AerGel(TM) material, they also repel debris and
allow natural levels of oxygen for healthy, white eyes. Bausch & Lomb
SofLens(R) Multi-Focal contact lenses are also available, and both products
provide exceptional vision and all-day comfort, along with Bausch and Lomb's
#1 Multi-Focal lens design.

Sweepstakes rules can be found at www.goodbyereaders.com.

About Bausch & Lomb
Bausch & Lomb is the eye health company dedicated to perfecting vision and
enhancing life for consumers around the world. Its core businesses include
contact lenses and lens care products, and ophthalmic surgical and
pharmaceutical products. The Bausch & Lomb name is one of the best known and
most respected healthcare brands in the world. Its products are available in
more than 100 countries. More information about the company can be found at
www.bausch.com.

About Visual Therapy
Visual Therapy is a luxury lifestyle consultancy co-founded in 1995 by Jesse
Garza and Joe Lupo that is based on a unique 5-step approach to identifying
and nurturing the individual's "style type." Heralded by the press as a
two-man "style SWAT team," Visual Therapy has established a regular media
presence on the "Oprah Winfrey Show" and tours the country bringing its fresh
and enlightened principles to all aspects of consultation, including private
client styling, corporate imaging, speaking engagements, retail store seminars
and brand creative direction.

PureVision and SofLens are registered trademarks of Bausch & Lomb
Incorporated.

(C) Bausch & Lomb Incorporated

SOURCE Bausch & Lomb

Michelle Bach, Brand Building Communications, +1-212-343-8917,
mbach@brandbuildingnyc.com