Swisscom Taps into New Mobile Internet and Mobile Broadband Revenues with 724 Solutions

The Leading Swiss Converged Service Provider Enhances Its Next Generation Mobile
Internet and Broadband Functionality with the Latest Version of 724`S Seamless
Access
SANTA BARBARA, Calif.--(Business Wire)--
724 Solutions, a leading provider of next generation mobile data solutions that
enable seamless access and communications in an IP-based world, today announced
that Swisscom, a leading converged service provider, is deploying 724 Solutions`
Seamless Access to power its next generation mobile internet and mobile
broadband services.

Seamless Access is an intelligent converged mobile data traffic management
solution designed to support next generation mobile internet and mobile
broadband services from mobile, portable and fixed devices, thus significantly
simplifying the operator`s network infrastructure and delivering an environment
that facilitates a speed of services innovation that meets the demands of
today`s mobile subscribers. The solution utilizes unique workflow technology to
allow Swisscom to make intelligent value-added decisions about traffic,
enhancing the subscriber`s mobile internet and mobile broadband experience.

"724`s Seamless Access ideally fulfills all of our mobile internet and mobile
broadband architecture requirements, allows us to efficiently offer new internet
services and gives us flexible service orchestration to quickly respond to the
evolving market environment," said Markus Habegger, Platform Manager at
Swisscom.

In addition to a set of market-defining functionality, Seamless Access delivers
the lowest total cost of ownership with the highest performance and reliability
which are derived from 724`s patented component-based software architecture and
a broad set of inbuilt functionality that requires minimal third party software
components. The solution is available on commodity x86 based blade hardware
running Linux, which further extends the total cost of ownership advantages
available to operators. Designed specifically for the fast-changing world of the
mobile internet, Seamless Access workflow technology and component-based
architecture allows for an unparalleled degree of flexibility that allows
operators to move at the speed of the internet to fully realize the revenue
potential from evolving market opportunities.

"Seamless Access, together with its use of a blade and Linux operating
environment, also enables Swisscom to significantly lower our cost of
ownership," added Habegger. "As we expand to offer higher value internet and
broadband services, we are confident we will exceed the high quality and service
assurance needs of our customers, as well as keeping pace with their changing
needs."

"Swisscom is ideally poised to satisfy the mobile data boom driven by internet
centric, multimedia rich devices, greater availability of bandwidth and their
subscribers` desire to always be connected," said John Sims, Chief Executive
Officer of 724 Solutions. "As the leading converged service provider in
Switzerland, we look forward to continue to work with Swisscom as Seamless
Access enables them to tap into new subscriber segments and unbounded revenue
potential by making intelligent decisions and injecting value for internet,
broadband and beyond."

Seamless Access delivers a multi-service proxy (MSP) based architecture with
increased flexibility and system simplicity in a single unified access
environment by integrating a variety of services and features which previously
have been scattered across a series of network elements including: WAP gateways,
mobile internet gateways, caching proxy servers, policy engines, content
filtering proxies, content rendering proxies and traffic optimization proxies.
Seamless Access` comprehensive functionality and decision making capabilities
dramatically simplify the network topology and ensure the most efficient use of
service enablers and network resources. As market and subscriber requirements
evolve, customer investment is preserved and speed of innovation is accelerated
with the future-proof extensibility of Seamless Access` component architecture
and plug-in service modules.

For more information, please visit www.724.com.

About 724 Solutions

724 Solutions delivers market leading IP-based solutions for Mobile Internet,
Mobile Broadband and IP Messaging built upon an intelligent, scalable,
extensible architecture that allows mobile operators and converged service
providers to significantly grow revenues. The company's solutions leverage a
state-of-the-art decision making capability to tailor the network resources and
the services provided, enabling subscribers to experience the All-Ways Connected
Lifestyle, 724's vision of seamless access and communication without barriers; a
vision of how subscribers will use data services to enhance and enrich their
professional and private lives with access to services from any device at all
times. 724 Solutions is a global company headquartered in Santa Barbara,
California, with development centers in Switzerland and India. 724 Solutions is
privately owned by Austin Ventures. For more information, please visit
www.724.com.

About Swisscom

Swisscom is Switzerland's leading telecoms provider, with 5.4 million mobile
customers and around 1.8 million broadband connections. In 2008, the company's
19,943 employees (full time equivalents) generated revenues of CHF 12.2 billion.
Swisscom has a presence throughout Switzerland and offers a full range of
products and services for mobile, landline and IP-based voice and data
communication.

724 Solutions
Kelly Lazarus, +1.805.884.8306
klazarus@724.com

Copyright Business Wire 2009