New Depend Underwear for Men and Depend Underwear for Women Now Available in Retail...

New Depend Underwear for Men and Depend Underwear for Women Now Available in
Retail Stores across North America

Largest integrated marketing campaign in brand history featuring unscripted TV
spots directed by renowned filmmaker Errol Morris to launch today

DALLAS, March 30 /PRNewswire-FirstCall/ -- Men and women are different - from
fundamental anatomic differences to emotional makeup to their driving styles.
Because the Depend brand understands these many unique differences,
Kimberly-Clark Corporation today announced the North American availability of
its first gender-specific line of absorbent underwear for adults - Depend
Underwear for Men and Depend Underwear for Women, including the largest
integrated marketing campaign in brand history.

First announced in December 2008, the innovative line consists of all-new,
distinct male and female designs tailored to better address the unique body
shapes of men and women. The product line delivers enhanced discretion and
superior fit and protection to help men and women who suffer from incontinence
today, and the nearly 27 million Americans expected to experience incontinence
by 2010 (source: U.S. Census Bureau), maintain a full and active life.

Coinciding with the new line's appearance on store shelves, starting today,
K-C will roll out the largest integrated marketing campaign in the Depend
brand's history. For the first time ever, the brand will utilize a
multi-faceted combination of marketing elements including TV, print and online
advertising as well as direct mail, in-store communication, and public
relations. In addition, the brand will also unveil a comprehensive redesign of
its Web site (www.depend.com), adding new educational information on
incontinence, health-related and other gender-specific topics, as well as a
more streamlined user interface to serve the growing Depend.com community.

"The Depend brand understands the needs of men and women, and is dedicated to
providing meaningful experiences - both through products and emotional support
- to give them confidence to continue engaging in everyday life," said Andrew
Meurer, Vice President of Kimberly-Clark North American Feminine and Adult
Care. "The launch of these gender-specific products for men and women, the
multi-tiered marketing support plan and the total redesign of the Web site
represent the investment that Depend is making in helping these men and women
know that they are valued and vital."

Extensive Marketing Support
K-C's marketing campaign supporting the gender-specific launch is highlighted
by three 30-second TV spots developed by JWT Chicago and directed by acclaimed
filmmaker Errol Morris. Shot in the personal and intimate style Morris used
in his famous short film, which opened the 2002 Academy Awards, the ads are
100 percent unscripted and feature real people being interviewed on various
differences between men and women against a simple, white backdrop. As a
result, each spot offers an honest, authentic and comedic interpretation of
the uniqueness of each gender.

One of the TV executions entitled, "Driver," features the differences between
a man's and woman's answers to the age-old question, "Who is a better driver?"
While the man emphatically claims, "Generally speaking, men," his female
counterpart responds with her gripe on the inability for men to merge. All
three commercials will be available online at: www.dependpress.com.

"We understand there are many differences between men and women," added
Meurer. "Through the creative vision of Errol Morris, this campaign brings
that to life by celebrating and underscoring these differences to introduce
our new Depend Underwear for Men and Depend Underwear for Women products in a
unique and compelling way."

The three TV spots debut today and will run in general brand rotation on
stations including CBS, ABC and Lifetime, while print ads will be featured in
magazines such as Ladies' Home Journal, Good Housekeeping and AARP The
Magazine. The brand will also maintain an online presence on WebMD, The Health
Central Network, and Quality Health.

Re-launch of Depend.com
Celebrating the strength and confidence of Depend users, the newly-revamped
Depend.com Web site illustrates the values and differences between how men and
women approach incontinence - enabling those living with the condition to find
solutions which are most relevant to their interests and lifestyle. The site's
community center features an enhanced user environment and provides a
destination for members to make connections and share life experiences with
others in the Depend.com community.

New Line's Product Enhancements
The new Depend Underwear for Men and Depend Underwear for Women feature a
patent-pending design with customized male- and female-specific leg openings
and new positioning of the absorbent material to provide protection where men
and women need it most. The new products will replace K-C's current Depend
unisex underwear line. The new line will also feature more intuitive
packaging, including an easy-to-understand absorbency scale and sizing chart
as well as distinct color coding to make the shopping experience quicker and
easier for consumers.

For more information on Depend Underwear for Men and Depend Underwear for
Women, visit www.depend.com.

About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of
life for people in more than 150 countries. Every day, 1.3 billion people -
nearly a quarter of the world's population - trust K-C brands and the
solutions they provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries.
To keep up with the latest K-C news and to learn more about the company's
137-year history of innovation, visit www.kimberly-clark.com.

SOURCE Kimberly-Clark Corporation

Media, Joe Flores, +1-704-409-7733, jflores@taylor.com, for Kimberly-Clark; or
Joey Mooring, +1-972-281-1443, joey.mooring@kcc.com, or Investors, Mike
Masseth, +1-972-281-1478, mmasseth@kcc.com, both of Kimberly-Clark