Assist America, Inc., Launches 'Assist America(R) Mobile'

Travel Assistance Company is First in its Industry to Optimize Mobile Web
Experience for Members

PRINCETON, N.J., March 30 /PRNewswire/ -- Assist America, Princeton, N.J., the
premier provider of global emergency services through employee benefit plans,
has launched Assist America(R) Mobile, an optimization of the company's
website for users of Apple's iPhone. A comparative Blackberry product will
follow in a few weeks.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090330/NY90918 )

The application allows the company's more than 30 million members--who are
frequently traveling for business or pleasure--to view and navigate the Assist
America website seamlessly on iPhone mobile devices, without need for resizing
or extensive scrolling. Once members have logged in, the mobile site provides
one-tap connection to the company's emergency operations center for immediate
medical assistance anywhere in the world, as well as service descriptions and
extensive on-the-go travel information, such as visa and inoculation
requirements, cultural tips and recent media stories for any of the 194
sovereign nations recognized by the U.S. State Department.

"Our members are in constant motion all over the world, and their phones are
their lifelines," says George Howard, President of Assist America. "We
developed Assist America Mobile with their needs in mind--providing a rapid
way to activate our services, and practical, relevant information for their
travels presented in an easy-to-navigate format." He adds, "Our company has
always been a pioneer in the assistance industry, so it made sense to develop
first for the Apple iPhone--which has revolutionized mobile technology--and to
follow shortly with other platforms. We are very excited to introduce this
unique benefit to our members and insurance company partners."

The Assist America Mobile application will sense automatically whether a
visitor to the assistamerica.com website is using an iPhone and seamlessly
display the optimized version. An icon for the site can be placed easily on
the iPhone desktop by pressing the bookmark button.

Founded in 1990, Assist America, Inc. is the world's largest provider of
global emergency services in partnership with insurance benefit plans. Its
worldwide network of professionals responds quickly to any eligible
participant who becomes medically compromised while traveling more than 100
miles from home. From simple doctor referrals to complex intercontinental
evacuations and more, Assist America saves lives every day. The company,
headquartered in Princeton, New Jersey, serves more than 30 million members
and over 300,000 enterprises through benefit programs from the country's most
prominent insurance providers. More information about Assist America is
available at www.assistamerica.com.

SOURCE Assist America, Inc.

Mary Conti, Director of Corporate Communications of Assist America, Inc.,
+1-609-921-0868, mconti@assistamerica.com