PureCircle to Share Global Stevia Supply Chain Insights at World's First Global Stevia...

PureCircle to Share Global Stevia Supply Chain Insights at World's First
Global Stevia Forum

FLORHAM PARK, N.J., March 30 /PRNewswire/ -- Following the launch of several
high profile consumer product brands containing PureVia(TM)Reb A, PureCircle,
the world's leading producer of Reb A, has been invited to share current
insights on its rapidly developing global stevia supply chain at Stevia World
2009 on May 14-15, in Shanghai.

PureCircle produces and markets a range of natural sweeteners internationally
and is involved in the sourcing of dry stevia leaves, extraction, refining of
high-purity Reb A into sweeteners and marketing these sweeteners to food and
beverage manufacturers worldwide.

At Stevia World, PureCircle Corporate VP Supply Chain, Dorn Wenninger, will
share PureCircle's global stevia supply chain and key success factors in a
presentation entitled, "Key Success of Reb A to Multinational Food & Beverage
Companies."

"Both stevia leaf production and Reb A sales are expanding at an exponential
rate on the heels of FDA's 'no objection' letter of Reb A 97% in the U.S.
market," said Wenninger. "As the world's leading supplier of Reb A, PureCircle
is excited about the exchange of ideas and networking opportunity between the
world's leading scientists, producers and other key players in the industry in
Shanghai on May 14 and 15."

Wenninger is responsible for all supply-side operations including breeding,
propagation, production, joint ventures, extraction and refinery factories,
and logistics at PureCircle. In this position, he is also responsible for
directing all corporate works with independent farmers in Thailand, Vietnam,
Indonesia, Laos, China, Paraguay, and Kenya to grow high-quality stevia leaf,
and works closely with local communities to maximize socioeconomic and
environmental benefits for these communities.

About Stevia World
Stevia World 2009 in Shanghai is a showcase of the who's who in the stevia
sector, including top stevia growers, refiners, traders, key stevia
organizations, government officials, scientists, and investors who will
highlight upcoming opportunities, pinpoint regulatory challenges & share
market updates. To find more about Stevia World in Shanghai from May 14 to
15, 2009, go to www.steviaworldforum.com.

About PureCircle
PureCircle is a pioneer in the extraction of natural goodness from plants and
the world's leading producer of high-purity PureVia(TM) Rebaudioside A (Reb A)
with a vertically integrated supply chain operating in three continents.
PureCircle markets a range of natural high-intensity sweeteners
internationally. Activities range from sourcing of dry stevia leaves and
extraction, and refining of stevia extracts into sweeteners and marketing of
these sweeteners to food and beverage manufacturers worldwide. Global partners
include: PepsiCo and Cargill. PureCircle is listed on the London Stock
Exchange AIM market with the ticker symbol: LSE.PURE. For more information,
visit www.purecircle.com.

SOURCE PureCircle USA

Kitty Kevin, +1-815-398-6860, kkevin@quietlightcom.com, for PureCircle