Economy Driving Adoption of `Greener` Habits Among Families According to Recent Survey of Moms

Disney Family.com`s "Green Living" Resource Provides Moms with Tips They Need To
Go Green While Saving Money

NORTH HOLLYWOOD, Calif.--(Business Wire)--
Eight out of ten moms report that the environment is an important or extremely
important priority in their lives, but why are moms going green? Moms are going
green to save money, according to a recent online survey of attitudes about the
environment on Disney Family.com.

The survey revealed that 79 percent of moms turn off the lights when leaving the
room to save money while only 18 percent of moms do it to help save the
environment; and 66 percent of moms unplug appliances when not in use to keep
costs down while 23 percent do it to reduce their carbon footprint. However,
when asked if they would be willing to pay higher taxes if the money went to
finding greener fuels, 47 percent of moms said yes, an 11 percent increase
compared to April 2008 survey results. Additionally, when asked where new jobs
should be created in the upcoming stimulus package, the "green" industry was
second only to the educational sector.

"The survey results clearly show that the environment is an important issue for
families but that this year, in particular, saving money is an even more
important motivator to going green," said Emily Smith, Vice President of the
Disney Family Group. "As a result of this, Disney Family.com has created a
resource to help our guests learn new and easy ways to live green in a cost
efficient way."

Disney Family.com recently debuted its "Green a Little, Save a Lot" site
(www.family.com/greenliving) to provide parents with access to information to
help them save money while becoming more eco-friendly. Parents can also
determine their carbon footprint, get expert advice on green living, find ways
to volunteer to help the planet, and share "green" tips in a forum with other
families.

"Our goal with Disney Family.com continues to be providing parents with new and
easy ways to make small changes to be green without breaking the bank. We
encourage moms and dads to come to our site and share examples of how they live
an eco-friendly lifestyle, all while connecting with other parents," Smith said.

In addition to survey findings, the "green living" page features tips and ideas
aimed at helping families live a little greener, including:

* Hundreds of easy, "going green" tips and ideas
* Carbon footprint calculator based on calculations from Environmental Defense
Fund
* Tips on how to get better gas mileage and when to buy organics
* Expert Advice - 7 cheap ways to go green
* 50 actions families can take to be eco-friendly
* Earth-friendly craft ideas
* The Great Green Challenge - A chance to win a trip to Costa Rica. Contest ends
April 30, 2009

Survey Methodology

The results of the survey, underwritten by Disney Family.com and conducted by
Usability Sciences, are based on responses of 12,701 Disney Family visitors in
the United States. The survey was conducted over a period commencing March 11,
2009 and continuing through March 23, 2009. The margin of error is + or - 5%.

About Disney Family.com

Disney Family.com is designed to present information on a variety of topics
important to today`s families - ranging from education, food and parenting, to
advice on traveling with children, entertainment and shopping - in a manner that
is compelling, comprehensive, entertaining and, most importantly, objective.
Disney Family.com is dedicated to providing parents with answers to pressing
questions through practical, objective and reliable information.

About Disney Online

Disney Online (www.Disney.com), a unit of Disney Interactive Media Group,
produces the No. 1 ranked kids' entertainment and family community destination
on the World Wide Web. Launched in 1996, Disney.com is the online gateway to all
of the company's Disney-branded entertainment initiatives, providing
comprehensive access to, and information about Disney movies, travel,
television, games, mobile, music, shopping and live events.

In addition, Disney Online develops and publishes a range of online products and
services including Pirates of the Caribbean Online, Disney's Toontown Online,
Disney Fairies Pixie Hollow and Club Penguin, among others.

Disney Interactive Media Group (DIMG) is a unit of The Walt Disney Company
(NYSE: DIS).

Disney Interactive Media Group
Brandy Phillips, 818-623-3764
brandy.phillips@disney.com
or
360 Public Relations for DIMG
Caroline Pierce, 617-585-5778
cpierce@360publicrelations.com

Copyright Business Wire 2009