MySpace Announces Support for Microsoft Platforms

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Mon Mar 30, 2009 12:00pm EDT

LG to Preload the MySpace Mobile App on the Next-Generation of Windows Phones

World`s Premier Social Portal Works With Microsoft to Launch Open Source Kit for
Silverlight Developers
LOS ANGELES--(Business Wire)--
MySpace, the world`s premier social portal, today announced support for
Microsoft Windows Mobile and Microsoft Silverlight. The new MySpace mobile
application, available this summer, will run on Windows phones and utilize
Silverlight, Microsoft Corp`s free browser plug-in that powers rich Internet
application (RIA) experiences, into the MySpace Open Platform. 

"We are pleased to bring MySpace users the benefits and flexibility of
Microsoft`s platforms," said Aber Whitcomb, chief technology officer of MySpace.
"Our relationship enables app developers to use Silverlight to create engaging
MySpace apps and allows Windows Mobile users to have a more personal MySpace
experience on their phone." 

Today`s news is in conjunction with the CTIA Wireless 2009 in Las Vegas from
April 1-3 and the Web 2.0 Expo in San Francisco March 31-April 3. MySpace and
Microsoft will present a session at the Web 2.0 Expo on Silverlight on the
MySpace Open Platform. The 50 minute session will take place on Thursday, April
2nd at 1:30pm PT and will focus on how developers can build Silverlight
applications on MySpace using the jointly released Open Source kit for
Silverlight. 

Windows phones + MySpace

The companies are in close collaboration to offer a MySpace for Windows Mobile
application which will be available for download later this summer. The
application is fully optimized with a user-friendly interface and will deliver
rich content and data to MySpace users on the go. It integrates MySpace`s main
social features and functionality with the Windows operating system to provide
access to the community in a way that`s familiar to the Windows Mobile user. 

"Talking to family, sending pictures and connecting with long-lost friends is
important to our customers, and we are giving them the option to do that on the
go by teaming up with MySpace," said Stephanie Ferguson, general manager
Business Experiences Team, in the Mobile Communications Business at Microsoft
Corp. "MySpace is a pioneer in the social networking space, and the MySpace
application will be a tremendous asset to the collection of applications you can
access on your Windows phone." 

The MySpace application will be available on Windows Mobile 6.1 phones later
this summer and then in the fall of 2009 through the Windows Marketplace for
Mobile, directly through phones, and the Web. LG will preload the MySpace
application on their Windows phones, making it even easier than ever for users
to gain real-time access to their global MySpace network. The new Windows phones
are expected to be available in the second half of 2009. 

Through this relationship, MySpace is further committed to mobile as a central
element of the MySpace global business strategy. Today`s news also further
solidifies MySpace`s leadership role in the market establishing a unique
position for the company in providing applications for all major smart phone
device platforms including iPhone, Android, Blackberry, Sidekick, Palm, Nokia,
and now Windows Mobile. MySpace has more than 20 million worldwide mobile users.


Silverlight + MySpace

The introduction of Silverlight into the MySpace Open Platform empowers MySpace
developers with more freedom and flexibility to design OpenSocial applications
using the tools and technology they want. Silverlight and the MySpace Open
Platform will enable developers to rapidly create and deliver sophisticated
MySpace applications with a custom look and feel through the flexible skinning
of controls and data. 

Microsoft and MySpace have released an Open Source kit that makes it easy to
develop OpenSocial applications using Silverlight that run on the MySpace Open
Platform. To learn about this kit and how designers and developers can use it to
create interactive, engaging apps on MySpace, please visit
http://www.myspace.com/silverlightonmyspace, and read the blog post about
MySpace`s support of Silverlight at developer.myspace.com. 

"Microsoft is pleased to work with MySpace to enable developers to create
compelling and custom OpenSocial applications using Silverlight," said Brian
Goldfarb, director of the developer platform group at Microsoft. "By utilizing
the Open Source kit released by Microsoft and MySpace, developers can now
harness the power of the rich media features in Silverlight to take the user
experience to a new level for the MySpace community." 

About MySpace

MySpace is the world`s leading social portal for connecting people, content, and
culture. MySpace empowers its global community to experience the Internet
through a social lens by integrating personal profiles, photo sharing,
professional and viral videos, blogs, mobile, instant messaging, and the world`s
largest music community. MySpace is the highest trafficked website in the United
States and includes an international network of more than 30 local community
sites throughout North America, Latin America, Europe, Asia, and Australia. Fox
Interactive Media is a division of News Corporation. (NYSE:NWS) (NYSE:NWS.A)
(ASX:NWS) (ASX:NWSLV). 

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MySpace
Amy Walgenbach, 415-293-9181
awalgenbach@myspace.com
Dani Dudeck, 310-969-7148
ddudeck@myspace.com

Copyright Business Wire 2009

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