Could Performance-Based Print Advertising Save Newspapers & Magazines?

WINSTED, CT, Mar 30 (MARKET WIRE) --
MediaBids introduced its Per-Inquiry Print Advertising program in late
2007, and since then participation by publications and advertisers has
grown tremendously. Starting with only a handful of advertisers and a few
hundred newspapers and magazines, the program has grown to nearly 30
national, direct-response advertisers and over 3,000 print publications.

MediaBids' PI Print Advertising program is a performance-based approach to
buying and selling print advertising, and has been incorporated into the
http://www.mediabids.com website alongside their other print advertising
buying and selling tools. The cornerstone of the PI Print Advertising
program is that advertisers pay for their print advertising based on
response -- in some cases a payable event is a 10-second call, in others,
advertisers pay per sale. Publications are given access to reporting
information, and can log into their MediaBids account to access the
creative (in PDF format) and to request ads from Per-Inquiry advertisers.

Applying a performance-based pricing model to newspaper advertising and
magazine advertising has proven to be a successful way for publications
to monetize space and for advertisers who are accustomed to paying for
advertising based on performance -- such as online CPC or CPA programs --
to apply that payment structure to print advertising. National,
direct-response advertisers who traditionally would not consider print
due to the conventional payment structure can now discover print
advertising's effectiveness without the risk.

Current participating advertisers include ProFlowers, Lifelock, Vonage,
DirecTV, Total Gym, Cash4Gold and more. Advertisers and publications can
learn more about and sign up for free by visiting
http://marketing.mediabids.com/ppi

About MediaBids

MediaBids.com, the Newspaper and Magazine Advertising Marketplace, offers
a unique suite of online tools to help publications and advertisers buy
and sell print advertising. From advertising auctions, per-inquiry print
ads to ad space offers that businesses can buy instantly, MediaBids helps
advertisers save time and money and publications sell more ads. For more
information, visit http://www.mediabids.com or call 1-866-236-2259

Jessica Lampron
MediaBids, Inc.
866-236-2259
http://www.mediabids.com
jlampron@mediabids.com

Copyright 2009, Market Wire, All rights reserved.

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