DemandTec Selects Weather Trends International for Weather Forecasting and Insights

DemandTec Selects Weather Trends International for Weather Forecasting and
Insights

Leading Provider of Predictive Weather Data to Support Business Decisions
Across the DemandTec TradePoint Network

SAN CARLOS, Calif., March 30 /PRNewswire-FirstCall/ -- DemandTec, Inc.
(Nasdaq: DMAN), a leading provider of on-demand optimization solutions for
retailers and consumer products manufacturers, has selected Weather Trends
International (WTI) to provide year-ahead weather insights and forecasts for
users on the DemandTec TradePoint Network(TM) and for use in the underlying
DemandTec modeling platform.

DemandTec's next generation of merchandising and marketing optimization
provides retailers and manufacturers with valuable consumer insights at the
point of decision. Given the weather's potential impact on shopping and
purchasing behavior, DemandTec customers will now benefit from accessing
relevant climate insights and more accurate forecasts as they are making
pricing, promotion, assortment, and marketing decisions.

"One degree year-over-year change in temperatures can result in significant
changes in consumer product demand for retailers and their suppliers," said
Bill Kirk, chief executive officer of Weather Trends International. "We are
able to project this volatility up to a year-ahead into the future and at
forecast accuracy levels exceeding 80 percent."

Incorporating WTI's weather guidance into the DemandTec modeling platform and
software solutions will enable customers to understand and shape demand while
factoring in the weather's influence down to the zip code or store level.
DemandTec customers will be able to develop comprehensive plans to achieve
sales, volume and profit objectives while automatically incorporating the
effects of temperature and precipitation on their business.

"Weather Trends International offers valuable context for our customers as
they plan critical merchandising and sales strategies. WTI's weather guidance
on the DemandTec TradePoint Network(TM) and embedded in our models will
provide both our retailer and manufacturer customers with more accurate volume
forecasts and access to related weather data when they need it most," said
Marc Dietz, vice president of marketing at DemandTec.

DemandTec chose Weather Trends International because retailers and consumer
products manufacturers, including Walmart, Kohl's, Anheuser-Busch, Reckitt
Benckiser, SC Johnson and many others already use WTI's business weather tools
and have proven their ability to mitigate the risk of volatile climate changes
on their businesses.

"WTI insights and forecasts are available in 20,000 locations worldwide,
bringing value to DemandTec's global customer base, not just those based in
the U.S.," added Kirk.

About Weather Trends International
WTI is the global leader of actionable year-ahead business weather guidance
for retailers, manufacturers, pharmaceutical companies, agricultural firms and
financial analysts whose business performance is impacted by everyday
volatility of the weather. Clients include some of the world's most respected
and successful companies like Wal-Mart, ASDA, Target, Kohl's, Sherwin
Williams, Anheuser-Busch, Johnson & Johnson, 3M, JP Morgan and Bloomberg. Its
business centric weather solutions and understanding of how consumers and
equities respond to the weather is used throughout organizations to help
"manage the weather risk". WTI's unique statistical forecasting methodology
projects temperature, precipitation and snowfall trends by day and week a
year-ahead for 20,000 locations in over a 129 countries with an industry
leading 80%+ accuracy. For more information, please visit www.wxtrends.com or
www.myskeye.com.

About DemandTec, Inc.
DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to
optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue, and profitability
objectives. DemandTec software services utilize DemandTec's science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 165 leading retail and consumer products
manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra
Foods, Delhaize America, Dr Pepper Snapple Group, General Mills,
Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway and Sara
Lee. Connected via the DemandTec TradePoint Network(TM), DemandTec customers
have collaborated online on more than 2 million trade deals. For more
information, please visit www.demandtec.com.

DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's
expectations, hopes, plans, intentions or strategies, including statements
about the effectiveness of DemandTec's solutions and its partner offerings.
These forward-looking statements involve risks and uncertainties, as well as
assumptions that, if they do not fully materialize or prove incorrect, could
cause our results to differ materially from those expressed or implied by such
forward-looking statements. The risks and uncertainties include those
described in DemandTec's documents filed with or furnished to the Securities
and Exchange Commission. All forward-looking statements in this press release
are based on information available to DemandTec as of the date hereof, and
DemandTec assumes no obligation to update these forward-looking statements.

DemandTec Media Contact:
Cassandra Moren
(650) 226-4690
cassandra.moren@demandtec.com

DemandTec Investor Contact:
Tim Shanahan
(650) 226-4603
tim.shanahan@demandtec.com

Weather Trends International Contact:
Bill Kirk
610-807-3585
bkirk@wxtrends.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc.
DemandTec TradePoint Network(TM) is a trademark of DemandTec, Inc. All other
trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

Media, Cassandra Moren, +1-650-226-4690, cassandra.moren@demandtec.com, or
Investors, Tim Shanahan, +1-650-226-4603, tim.shanahan@demandtec.com, both of
DemandTec, Inc.; or Bill Kirk of Weather Trends International,
+1-610-807-3585, bkirk@wxtrends.com