IDG World Expo Announces New Dates for Macworld 2010

Macworld Expo Embarks on a New Era; 2010 Event Scheduled February 9-13
FRAMINGHAM, Mass.--(Business Wire)--
Macworld Expo 2010 is scheduled to take place February 9 - 13, 2010, at the
Moscone Center in San Francisco, IDG World Expo announced today. Responding to
feedback from the Mac community of exhibitors, attendees, media and fans of the
show, IDG World Expo is ushering in a new era for the event by shifting the show
dates away from their historical early January timing. The new dates will give
exhibitors and attendees more breathing room between the busy holiday season and
the world`s largest event focused specifically on Apple products.

"Macworld is the largest global Mac-centric event of the year, and we are
focused on making 2010 the most productive, efficient and content-rich event
possible for our community of exhibitors, attendees and media," said Mary
Dolaher, chief executive officer of IDG World Expo, the owner of Macworld. "For
25 years, Macworld has been the pre-eminent event focused solely on the Apple
products ecosystem, and, with the recent evolution of the show, we have been
able to fully engage the Macworld community for input on the 2010 event. As we
began the planning process, attendees and exhibitors made it clear that February
in San Francisco was the time and location that worked best, so we listened. We
firmly believe that these new dates will better meet the needs of everyone
participating in Macworld, and are pleased to have been able to respond to this
request from the community. The journey toward a new era for Macworld has begun
and we are more excited about this ride than ever before."

In addition to moving the event to February, Macworld 2010 will further break
from tradition by shifting the expo portion of the event to include a Saturday.
The Expo now is scheduled to take place Thursday, February 11, through Saturday,
February 13. This shift will provide all attendees, including full-time
professionals, with more flexible times and convenient weekend access to the
show floor. The Macworld conference sessions will take place Tuesday, February
9, through Saturday, February 13.

"We are definitely going to Macworld 2010," exclaimed Andrew Taylor, founder and
CEO of MacSpeech, Inc. "Macworld is a time when customers can ask us questions
and request features. Macworld is a time for us to make more people aware of
what is going on with MacSpeech Dictate. At the same time, we can interact with
other developers in the Macintosh community. Macworld is an extremely efficient
use of time for us. It is a great time for the community to come together, see
what everybody else is doing and use that information to help everybody
improve."

Macworld 2010 will bring together retailers, Mac enthusiasts, media, exhibitors,
and, unlike other events, consumers for a week of education, professional
development, face-to-face networking and product viewing. Exhibitors and
attendees will gather to see, share, learn and experience the best and most
innovative technologies, tools and toys for the Apple products ecosystem.
Macworld is the only event where exhibitors and developers have the opportunity
to speak directly to an audience that is interested specifically in their
product category and in an environment where they can grab maximum mindshare in
an uncluttered marketplace.

"Moving Macworld Expo from the awkward post-New Year dates makes tons of sense,"
said Adam Engst, publisher, TidBITS. "Travel and lodging costs will likely be
lower for developers and attendees alike, and developers will not have to push
as hard during the holiday season to finalize code and prepare booths."

About Macworld

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld showcases
products and services for professionals involved in media and creative content
development for corporate and home applications, as well as prosumers using the
Mac at home. Macworld brings together audiences in creative services, education,
application development, entertainment, small office/home office and
Internet-based environments. Macworld offers professionals and prosumers alike
the opportunity to discover the latest developments and hottest products these
markets offer. For more information or to register for the event, please visit
the website at http://www.macworldexpo.com, or call (800) 645-EXPO. For
exhibiting opportunities, please contact Annie Rice McKnight at (508) 424-4839
or amcknight@idgworldexpo.com, or Ron Moreau at (508) 424-4804 or
rmoreau@idgworldexpo.com. For sponsorship opportunities, contact Ellen Moorehead
at (508) 988-7830 or emoorehead@idgworldexpo.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and
events for professionals and consumers seeking world-class education, strategic
business relationships, and access to industry-leading products and services.
IDG World Expo's portfolio of conferences and events includes Macworld,
Electronic Entertainment Expo (E3 Expo), Next Generation Data Center (NGDC),
OpenSource World, CloudWorld and REVEAL Los Angeles...The Fashion & Design
Event. IDG World Expo is a business unit of IDG, the world's leading technology
media, research and event company.

Schwartz Communications
Marisa Borgasano, 415-512-0770
IDGWorldExpo@schwartz-pr.com

Copyright Business Wire 2009