Tropicana First to Introduce the All-Natural Sweetness of Stevia to the Orange Juice...

Tropicana First to Introduce the All-Natural Sweetness of Stevia to the Orange
Juice Aisle With the Launch of Trop50

Breakthrough innovation with the goodness of orange juice and 50 percent less
sugar and calories

CHICAGO, March 30 /PRNewswire/ -- Tropicana Products, a division of PepsiCo,
Inc. (NYSE: PEP) this week launches Trop50(R), a breakthrough category
innovation delivering the goodness of orange juice with 50 percent less sugar
and calories, and no artificial sweeteners. It is naturally sweetened from the
stevia plant and along with juice squeezed from fresh oranges it delivers a
taste consumers expect from Tropicana.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090330/CG90959-a)
(Photo: http://www.newscom.com/cgi-bin/prnh/20090330/CG90959-b)

"Tropicana enjoys a rich heritage of products that meet individual lifestyle
and wellness needs of our consumers. We take great pride in leading the
category based on the input we receive from our widespread and passionate
consumer base," said Neil Campbell, President of Tropicana. "Trop50 is a
unique and groundbreaking product for people looking to reduce their sugar and
calorie intake while still getting powerful nutrition."

This new addition to the chilled juice aisle answers the call for those who
seek less sugar and calories and want to avoid artificial sweeteners in their
diet. At 50 calories, each eight-ounce glass of the Trop50 orange juice
beverage squeezes in a full day's supply of vitamin C and is a good source of
potassium. It also provides 10 percent of the daily recommended intake of
antioxidant vitamins A and E.

Actress Kyra Sedgwick Makes Debut as the Face of Trop50

In addition, Tropicana has tapped Kyra Sedgwick -- the Golden Globe winning
actress and star of TNT's acclaimed series, "The Closer" -- to be the face of
Trop50. Sedgwick will appear in the new national advertising campaign - which
launches this week with a television spot and print ad to follow.

"Tropicana has been part of our family routine for a long time and I love
Trop50 because it delivers the goodness of orange juice, but with just half
the sugar and calories," said Kyra Sedgwick. "People today want to be healthy
- they want to eat and drink products that will be good for their bodies and
give them energy throughout the day. Trop50 is really a perfect choice."

The television ad, directed by Peter Arnell, shows Sedgwick drinking a glass
of Trop50 on a bright sunny morning that clearly ignites her day: after just
one taste she dances with abandon around her kitchen to Tom Jones' famous hit,
"She's A Lady."

Breakthrough Innovation

This breakthrough category innovation is a result of more than 18 months of
research and development working to find the perfect intersection of taste,
nutrition and reduced sugar and calories. Tropicana's proprietary formulation
ensured that Trop50 contains important nutrients such as vitamin C and
potassium. These nutrition benefits, the taste and the addition of a new
all-natural sweetener make Trop50 a unique choice that meets the needs of
consumers.

"It's not just that Trop50 offers half the sugar and calories," says Susan
Logue, Ph.D and Director of R&D. "It's how we make it happen together with the
groundbreaking use of Stevia that make this product an exciting new choice for
consumers."

Trop50 offers a perfect combination of delicious Tropicana orange juice and
the highest quality, all natural pure extract of the stevia plant that
enhances the sweetness and flavor of orange juice, naturally.

What is Stevia?

The all natural, no calorie sweetener in Trop50 is PureVia(TM), which is made
from a high purity extract of the sweetest component of the stevia plant
called Reb A. In Trop50, PureVia enhances the sweetness and flavor of juice
made from fresh oranges, naturally. Trop50's new innovation replaces
Tropicana's previous Light 'n Healthy orange juice beverage that was made with
an artificial sweetener.

Trop50 is available in three varieties - Trop50 Pulp Free; Trop50 Some Pulp;
and Trop50 Pulp Free Calcium & Vitamin D, which provides an excellent source
of both nutrients. All varieties are packaged in 59-ounce cartons, which are
available for a suggested retail price of $3.59, and Trop50 Pulp Free Calcium
& Vitamin D is also available in 12-ounce bottles, which are available for a
suggested retail price of $1.69. Trop50 is currently rolling out nationwide
and available wherever Tropicana Pure Premium(R) products are sold.

Consumers can visit www.Trop50.com for more information and to sign up to
receive a coupon for $1.00 off a carton of Trop50, which is available for a
limited time only.

About Tropicana Products, Inc.

Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading producer
and marketer of branded fruit juices. Tropicana markets its products in the
U.S. under a variety of brand names, including the Tropicana
not-from-concentrate line of juices: Dole(R) juices and juice blends;
Tropicana Pure 100 percent Juice Blends; Tropicana(R) Juices and Pure
Tropics(R) juices; and Tropicana Twister(R) juice beverages. The Dole brand
name is licensed from Dole Food Company, Inc. For more information about
Tropicana, visit Tropicana.com.

About PepsiCo

PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies,
with 2007 annual revenues of more than $39 billion. The Company employs
approximately 185,000 people worldwide, and its products are sold in
approximately 200 countries. Its principal businesses include: Frito-Lay
snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and
Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1
billion or more each in annual retail sales. PepsiCo's commitment to
sustainable growth, defined as Performance with Purpose, is focused on
generating healthy financial returns while giving back to communities the
Company serves.

This includes meeting consumer needs for a spectrum of convenient foods and
beverages, reducing the Company's impact on the environment through water,
energy and packaging initiatives, and supporting its employees through a
diverse and inclusive culture that recruits and retains world-class talent. As
a member of the DowJones Sustainability World Index (DJSI World) and the Dow
Jones Sustainability North America Index (DJSI North America), PepsiCo is a
recognized leader in sustainability. For more information, please visit
www.pepsico.com.

SOURCE Tropicana Products, Inc.

Jamie Stein, +1-312-831-2017, jamie.stein@tropicana.com, or Karen May,
+1-312-821-2621, Karen.may@tropicana.com, both of Tropicana Products, Inc.