EA and Starz Media Go to Hell Together With Animated Movie Based on Dante's Inferno

EA and Starz Media Go to Hell Together With Animated Movie Based on Dante's
Inferno

Feature to Complement EA's Highly Anticipated Game, Taking Players into All
Nine Circles of the Epic Poem's Depiction of Hell

REDWOOD CITY, Calif. and BURBANK, Calif., March 30 /PRNewswire/ -- Electronic
Arts Inc. (Nasdaq: ERTS) and Starz Media's Film Roman announced today the
start of production on an animated movie based on the immortal epic Dante's
Inferno(TM). The feature-length project will expand on the story in EA's new,
must-have game coming out for the Xbox 360(R) video game and entertainment
system and PLAYSTATION(R)3 computer entertainment system in 2010.

Just as the poem and game take players on a stunning journey through the nine
circles of Hell, the "Dante's Inferno" animated feature will also follow Dante
as he travels through limbo, lust, gluttony, greed, anger, heresy, violence,
fraud and treachery in search of his true love, Beatrice. Both are based on
part one of Dante Alighieri's classic poem, "The Divine Comedy," better known
as "Dante's Inferno."

To give added distinction among each of the nine circles, EA and Film Roman
(co-producers on the "Dante's Inferno" project) are taking the innovative step
of commissioning unique visions from multiple studios with experience creating
some of the top anime in the industry to tell this classic story. Film Roman's
Joe Goyette ("Dead Space(TM): Downfall") is the producer on the project,
Victor Cook ("The Spectacular Spider-Man," "Hellboy Animated: Blood & Iron")
is directing and Brandon Auman ("Iron Man: Armored Adventures") is writing.

"This is like nothing else out in the marketplace right now - a visually
stunning project based on one of the most powerful stories ever told," notes
Jay Fukuto, Head of Studio for Film Roman. "It could only happen with a
partner with the vision and creativity of EA. They were great collaborators on
'Dead Space: Downfall,' and we expect another very rewarding experience with
this new feature."

"The animated feature will be a great companion piece to the game," said
Jonathan Knight, Executive Producer and Creative Director for Dante's Inferno.
"The feature will explore aspects of the poem that the game does not, and will
provide more insight into the characters and the unique story adaptation that
the game has established. It's a very cool project, and we are having a blast
collaborating with the talented team that Starz has assembled."

"Dante's Inferno" marks the second such collaboration between the leading
video game company and the premier traditional animation studio. In 2008, Film
Roman produced "Dead Space: Downfall," an animated feature prequel to EA's
award-winning video game Dead Space, both of which were both worldwide
successes.

Starz Media will introduce the "Dante's Inferno" animated feature to the
international television community as it continues global sales of "Dead
Space: Downfall" at the MIP-TV market, March 30-April 3 in Cannes, France.
Anchor Bay Entertainment will hold exclusive worldwide home entertainment
distribution rights to "Dante's Inferno," while Starz Media's Worldwide
Distribution group will handle international television and domestic
syndication sales and Starz Digital Media will be responsible for all digital
distribution globally.

The Dante's Inferno game is being developed at EA Redwood Shores. For more
information about the game, please visit www.dantesinferno.com.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the
world's leading interactive entertainment software company. Founded in 1982,
the company develops, publishes, and distributes interactive software
worldwide for video game systems, personal computers, cellular handsets and
the Internet. Electronic Arts markets its products under four brand names: EA
SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA
posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be found
on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO, Dead Space and Dante's Inferno are
trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or
other countries. All other trademarks are the property of their respective
licensors.

About Starz Media
Starz Media, LLC, is a programming production and distribution company
operating worldwide. It includes the Film Roman, Anchor Bay Entertainment, and
Manga Entertainment brands. Its units create animated and live-action
programming -- including theatrical films -- and programming created under
contract for other media companies. It distributes that programming, and
programming acquired from outside producers, through home video retailers,
theaters, broadcasters, ad supported and premium television channels, and
Internet and wireless video distributors in the US and internationally. Starz
Media (www.starzmedia.com) is a controlled subsidiary of Liberty Media
Corporation attributed to the Liberty Capital Group.

SOURCE Starz Media LLC

Andrew Wong, PR Manager, EA Games Label, +1-650-628-7281, anwong@ea.com; or
Jonathan Taylor, VP Public Relations, Starz Media, +1-818-748-4032, mobile,
+1-310-592-3039, Jonathan.Taylor@starz.com; or Tammy Schachter, Sr. Director,
EA Games Label, +1-650-628-7223, tschachter@ea.com