Nickelodeon's 2009 Kids' Choice Awards is Biggest Ever!

Shatters All Records with Kids, Tweens, Total Viewers

Almost 8 Million Total Viewers Tune in to Watch Leonardo DiCaprio, Jack Black,
iCarly, American Idol, SpongeBob SquarePants, The Jonas Brothers, Beyonce and
Twilight Nab Honors at Star-Studded Awards Show

Record-Breaking 91 Million Votes Cast across Nick's Digital Platforms, Leading
Nick.com to Highest Trafficked Day Ever in Visits, Uniques and Page Views

NEW YORK, March 30 /PRNewswire/ -- Nickelodeon's2009 Kids' Choice Awards
(KCAs) set a big, slime-induced record on Saturday, March 28, (8-9:30 p.m.
ET/PT), becoming the biggest KCAs to date with a record 7.7 million total
viewers (P2+) and its highest ratings ever among kids and tweens. Hosted by
Dwayne Johnson, this year's KCAs marked the fourth straight year of growth for
the awards show.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090330/NY91089)

The celebrity slime-fest scored the most votes in the show's history--a record
91 million--and led Nick.com to its highest trafficked day ever in unique
visitors, site visits and page views.

Highlights of Nickelodeon's 2009Kids' Choice Awards include:

-- This year's show scored its biggest overall audience ever! A
record-breaking 7.7 million total viewers (P2+) tuned into the
slimiest
Kids Choice Awards yet, marking the fourth consecutive year of growth
with this demographic.

-- The live telecast earned its biggest kids 2-11 audience ever--an
11.0/3.8 million K2-11--trumping last year's show, the previous
record holder.

-- This year's show was the highest-rated and most-watched with kids
6-11, averaging a 14.2/3.0 million K6-11.

-- The show averaged a record 13.7/2.9 million T9-14--its highest rating
ever with tweens--and posted gains of +10% over last year.

-- A record 4.6 million households (a 4.7 rating) tuned into the show.

-- More votes than ever were cast for this year's KCAs. A record 91.1
million votes were cast (3/2/09-3/28/09) across Nickelodeon's
platforms Nick.com, Nicktropolis, TurboNick, UPickDaily, and Nick's
mobile website.

-- Nick.com celebrated its highest trafficked day ever on March 28,
driven
by visits to the KCA site, which increased to 2.6 million (up +27%
over
last year's KCAs). Unique visitors totaled 2.2 million (+31%) with
37 million page (+37%).

Nickelodeon's 2009 Kids' Choice Awards featured a star-studded telecast
including celebrity participants such as: Cameron Diaz-last year's "Wanna Be"
winner-who presented the first-ever Big Green Help award to Leonardo DiCaprio;
Paula Abdul, David Archuleta; Miranda Cosgrove; Chase Crawford; Miley Cyrus;
Zac Efron; Shia LaBeouf; George Lopez; Keke Palmer; Chris Pine; Amy Poehler;
Queen Latifah; Emma Roberts; Chris Rock; Ben Stiller; Alex Wolff; Nat Wolff
and included rousing performances by the Pussy Cat Dolls ("Jai Ho", "When I
Grow Up") and the Jonas Brothers ("Burnin' Up" and "SOS").

The 2009 Kids' Choice Awards were followed by the highly anticipated premiere
of the CGI-animated series The Penguins of Madagascar (Saturday, March 28,
9:30 p.m. [ET/PT]), which broke records as the most-watched series premiere in
Nickelodeon's history, drawing 6.1 total million viewers (P2+) and delivering
the biggest kids 6-11 for an animated series premiere on Nick. Additionally,
it was the best new series premiere performance ever with tweens.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products online,
recreation, books, magazines and feature films. Nickelodeon's U.S. television
network is seen in more than 98 million households and has been the
number-one-rated basic cable network for 14 consecutive years. For more
information or artwork, visit http://www.nickpress.com. Nickelodeon and all
related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA,
VIA.B).

Source: Nielsen Media Research, Fast Nationals, Live+Same Day, 3/28/09

SOURCE Nickelodeon

Joanna Roses, +1-212-846-7326, joanna.roses@nick.com; or Thamar Romero,
+1-212-846-7491, thamar.romero@nick.com