USA Today Small Business Columnist Provides Strategies for Thriving in a Recession

The Principal Women in Business Teleclass Series Features Rhonda Abrams
DES MOINES, Iowa--(Business Wire)--
The Principal® Women in Business Teleclass Series will feature Rhonda Abrams,
USA Today`s Small Business columnist and president and chief entrepreneur of The
Planning Shop, April 28 at noon (CDT). The complimentary teleclass is titled,
"Today`s Environment: Expert Advice on How Your Business Can Thrive in Uncertain
Times."

Held on "Teleclass Tuesdays," the series of four complimentary teleclass
sessions are exclusively designed to help meet the needs of women business
owners by supplying them with information and education.

This session will provide the audience unique interaction in a casual format
with Rhonda Abrams. To take part in the program and become a member, register at
www.principal.com/women.

"Staying competitive in today`s market is weighing heavily on the minds of women
business owners," said Michelle Swanson, assistant director, Advertising, The
Principal. "In her nationally-syndicated small business column, Rhonda keeps her
finger on the pulse of the latest strategies that can help guide business owners
through the recession, which she will exclusively share with our members."

Entrepreneur, author, and nationally-syndicated columnist, Rhonda Abrams writes
the nation`s most widely-distributed column on entrepreneurship and small
business, appearing weekly on USAToday.com and in nearly 100 newspapers.

Rhonda is the author of many books on small business that serve as practical
guides for entrepreneurs. Rhonda`s first book, Successful Business Strategies:
Secrets & Strategies was acclaimed by Forbes as one of the two best books for
small business.

She is also a business owner herself; she is currently president and chief
entrepreneur of The Planning Shop. The publishing company focuses on books and
software to help entrepreneurs grow their companies.

About The Principal® Women in Business Teleclass Series

The teleclass is provided by the Principal Financial Group®. It features
nationally recognized business leaders and thinkers from bestselling author and
"Today" show financial contributor Jean Chatzky to chocolate visionary and
multi-million dollar business owner Katrina Markoff. Class summaries and audio
of all past programs are available for download at www.principal.com/women.

About the Principal Financial Group

The Principal Financial Group® (The Principal®)1 is a leader in offering
businesses, individuals and institutional clients a wide range of financial
products and services, including retirement and investment services, life and
health insurance, and banking through its diverse family of financial services
companies. A member of the Fortune 500, the Principal Financial Group has $247.0
billion in assets under management2 and serves some 19.1 million customers
worldwide from offices in Asia, Australia, Europe, Latin America and the United
States. Principal Financial Group, Inc. is traded on the New York Stock Exchange
under the ticker symbol PFG. For more information, visit www.principal.com.

1 "The Principal Financial Group" and "The Principal" are registered service
marks of Principal Financial Services, Inc., a member of the Principal Financial
Group.

2 As of December 31, 2008

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For Principal Financial Group:
Lia Randazzo, 312-782-7922
lrandazzo@redchicago.com

Copyright Business Wire 2009