Unisfair Launches Channel Program to Help Its Partners Capitalize on Escalating Growth of Virtual Events

* Reuters is not responsible for the content in this press release.

Mon Mar 30, 2009 2:55pm EDT

Digital Advertising Agencies and Event Planners Can Now Add Customized Virtual
Events to Their Service Rosters
MENLO PARK, Calif.--(Business Wire)--
Unisfair, the leading provider of virtual events, has launched a formal channel
program to help its partners meet the growing demand for alternatives to
physical events. Targeted at digital advertising agencies and event planners,
the program offers these audiences a platform for increasing revenue by offering
customized virtual events and bundling value added services. 

According to FutureWatch 2009, an annual survey conducted by Meeting
Professionals International and American Express, virtual meetings are an
important trend, and many respondents predicted a shift to Web-based learning as
a way to control meeting and travel costs. 

"The ability to combine Unisfair`s virtual environment with our webcasting
platform enables us to offer our clients a much more engaging and interactive
experience," said Shaun McIver, President and CEO of Streamlogics. "As marketers
across the globe continue to experience budget cuts, virtual events are
increasingly relevant and Unisfair`s partner program is helping us provide
additional value for our customers." 

By reselling Unisfair`s virtual environment, companies can easily expand their
current service offerings. For example:

* Unisfair partners can bundle value added services around the virtual events
including strategy, creative and promotion services. 
* Digital Advertising agencies can extend their client`s brand, through the
creation of custom virtual experiences. 
* Event Planners will have the ability to seamlessly replace or augment physical
events even as the economy forces meeting and trade show cutbacks.

The Unisfair partner program provides comprehensive services to make it easy for
partners to sell and implement the solution and includes sales and marketing
tools, training, as well as customer service and support. Types of partnerships
include both reseller and referral. 

As a part of Unisfair`s commitment to support the channel, Unisfair has also
released Version 8.9 of its virtual event platform. Product enhancement
highlights include an increased level of branding and the flexibility to easily
create custom virtual experiences. 

More specifically, Version 8.9 offers:

* Branding enhancements that allow the event organizer to consistently brand all
areas with the virtual environment, including the main hall, booths and
networking lounge. 
* A customization kit that enables channel partners to easily create custom
"themes" across all aspects of a virtual event without professional services.
Unisfair has separated the design and the functionality enabling our partners`
limitless creative flexibility. For example the virtual event can look and feel
like a university, shopping mall or amphitheatre.

"Demand for Unisfair`s technology solutions grew substantially in 2008 as the
number of virtual events hosted by Unisfair customers grew over 200 percent,"
said Guy Piekarz, CEO of Unisfair. "Building this ecosystem will enable us to
meet the rapidly increasing demand being driven by economic challenges,
globalization and travel reductions." 

For more information, or to become a Unisfair partner, visit
www.unisfair.com/partners. 

About Unisfair

Unisfair powers the world`s virtual events and virtual environments for
business. Virtual events and environments are used for marketing, recruiting,
training and internal collaboration. If it can be done physically, Unisfair can
replicate it virtually-with superior return on investment. 

Unisfair has powered over 600 large scale virtual events for enterprise clients
including Cisco Systems, Economist, IBM, Intel and KPMG. Unisfair is privately
held and backed by Sequoia Capital and Norwest Venture Partners with
headquarters in Menlo Park, California and offices in New York, Boston and
Israel. www.unisfair.com

About Streamlogics

Streamlogics is a leading global provider of results-driven webcasting solutions
for hundreds of enterprises across several verticals including financial
services and healthcare and life sciences. Streamlogics` webcasting solutions
are utilized for training and certification, marketing and lead generation, and
corporate communications. 

Founded in 1999, Streamlogics is based in Toronto, with regional offices
throughout North America. The company also supports a global network of value
added resellers. For more information please visit http://www.streamlogics.com. 





For Unisfair
Jennefer Traeger, 720-988-6149 

Copyright Business Wire 2009

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.