Avery Dennison Names John M. Sallay Senior Vice President, New Growth Platforms

PASADENA, Calif.--(Business Wire)--
Avery Dennison Corporation (NYSE:AVY) announced today that it has named John M.
Sallay to the position of senior vice president, New Growth Platforms. In this
new position, Sallay will be a member of the Company's Corporate Leadership Team
and will be located in the Company's Framingham, Massachusetts office.

"John brings a wealth of experience to Avery Dennison as both a business builder
and investor," said Dean A. Scarborough, president and chief executive officer.
"In his role as head of New Growth Platforms, John will focus exclusively on
growth opportunities for the Company, providing the direction and leadership
necessary to develop a steady pipeline of new growth platforms for Avery
Dennison and its businesses."

Sallay's responsibilities will include designing and building an organization to
screen, select, fund and deliver on the Company's enterprise growth agenda, and
support Group growth programs. Sallay will lead a team of venture management and
business development professionals in defining the growth missions of each
organization and in establishing their budget and investment requirements. He
will also focus on creating new business models that leverage enabling trends,
solve customer problems in new markets, and facilitate rapid assembly of
internal and external capabilities required to build new platforms.

Prior to joining Avery Dennison, Sallay served as senior vice president for
strategy at Staples, where he helped the leading office products retailer
develop several new growth platforms. He also was the chairman and chief
executive officer of Manifold Products, a company that develops and launches
innovative consumer products based on new technologies. Sallay has also worked
in private equity and venture capital firms, in investment banking, and as a
managing director in Harvard University's investment management company, where
he managed a portfolio of new ventures and rapidly growing businesses. He earned
a BS degree in Economics from Massachusetts Institute of Technology and an MBA
from Harvard Business School.

Avery Dennison is a recognized industry leader that develops innovative
identification and decorative solutions for businesses and consumers worldwide.
The Company`s products include pressure-sensitive labeling materials; graphics
imaging media; retail apparel ticketing and branding systems; RFID inlays and
tags; office products; specialty tapes; and a variety of specialized labels for
automotive, industrial and durable goods applications. A FORTUNE 500 Company
with sales of $6.7 billion in 2008, Avery Dennison is based in Pasadena,
California and employs more than 36,000 employees in over 60 countries. For more
information, visit www.averydennison.com.

Avery Dennison Corporation
Media Relations:
Jeffrey Pina, 626-304-2177
communications@averydennison.com
or
Investor Relations:
Eric M. Leeds, 626-304-2029
investorcom@averydennison.com

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