Dell Introduces Complete Refresh of PowerEdge Servers with Energy Efficient Designs and Embedded Systems Management

* Five New Blade, Rack and Tower Servers with Latest Intel Xeon 5500 Series
Processors Are Designed for Power Efficiency and Leading Virtualization
Performance
* Industry`s First and Only Embedded Systems Management Eliminates Data Center
Complexity with Dell Unified Server Configurator Powered by Lifecycle Controller

* Dell ProManage Offers ImageDirect for Servers to Automate Deployment and Help
Save IT Staff Time

ROUND ROCK, Texas--(Business Wire)--
Dell today introduced five new blade, rack and tower PowerEdge servers based on
the new Intel Xeon 5500 Series processors. Dell designed its 11th generation of
servers with input from IT professionals worldwide to help companies do more
with less by simplifying data center operations, improving performance and
energy efficiency, and lowering total cost of ownership.

The new Dell PowerEdge servers are available today on www.dell.com/PowerEdge
starting at $1,599 or through any of Dell`s more than 40,000 Global
PartnerDirect Channel Partners.

The News:

* The new Dell PowerEdge servers include the M610 and M710 blade servers for the
M1000e chassis, the R710 and R610 rack servers and the T610 tower server. Dell
will roll-out PowerEdge additions to its two-socket portfolio - the T710, R410
and T410 - in the coming months.
* The latest PowerEdge servers help companies enhance IT efficiency with:

* Embedded Systems Management: Dell Unified Server Configurator Powered by
LifeCycle Controller is embedded on 11th generation PowerEdge servers. This new
systems management technology radically simplifies many common IT processes such
as deployment, diagnostics, update and configuration. Unified Server
Configurator has "Instant On" integrated manageability with zero media
deployment through a single access point. The Dell PowerEdge R710 server is 43
percent faster than the HP ProLiant DL385 G5p at pre-Operating System server
configuration.
* Power and Thermal Efficiency: Dell 11th generation PowerEdge servers are
available with Energy Smart technologies that are designed to reduce power
consumption while increasing performance capacity. Enhancements include
efficient power supply units optimized for system requirements, improved
system-level design efficiency, policy-driven power and thermal management and
highly efficient standards-based Energy Smart components.

* Dell PowerEdge servers with Energy Smart design architecture can save
customers up to 48 Watts in energy consumption compared to previous generation
PowerEdge servers over the lifecycle of the product. Each Dell PowerEdge server
can save customers $200 in energy costs over the expected lifecycle of the
product.1
* Dell PowerEdge 11th generation servers expect to achieve the industry`s
highest performance per watt, according to SPECpower_ssj2008 results to be
published on March 30, 2009.
* The Dell PowerEdge M710 server and Dell EqualLogic storage had a 47.5 percent
performance-per-watt advantage over competitor`s blade server and storage.2

* Virtualization Performance: Featuring Intel`s Nehalem-based architecture,
embedded hypervisors, up to 125 percent increased memory footprint and more
integrated I/O, PowerEdge 11th generation servers offer better overall system
performance and virtual machine per server capacity compared to previous
generations. Dell provides a smart path to virtualization with the choice of
hypervisor from VMware, Citrix and Microsoft.

* The Dell PowerEdge R710 server and Dell EqualLogic storage supported 25
percent more Microsoft Exchange 2007 virtual machines than a competitor`s rack
server and storage.3

* Inspired Design: Dell PowerEdge servers have system and image commonality
across platforms to enable lower deployment and management costs. The logical
layout of components and power supply placement allows for straightforward
installation and redeployment. The new PowerEdge servers have inspired design
enhancements including all steel construction cable management arm, new metal
hard drive carriers, single pull fan module and quick release rack latching. The
servers allow unprecedented system management from the aisle with multi-layer
LCD and KVM access. The industrial design of the PowerEdge R610 and R710 was
recognized as winners of the 2009 iF Germany Product Design Award.
* Lower total cost of ownership: In TCO comparisons by rack, by chassis and by
blade, the Dell PowerEdge M710 blade solution had a lower TCO and yielded
significant cost savings over the HP ProLiant BL685c G5 blade solution. The Dell
M710 had 40% lower TCO per chassis over 3 years compared to HP ProLiant BL685c
G5 blade solution.4
* System performance: Dell 11th generation PowerEdge servers have achieved up to
50% increase in performance over previous generation servers allowing companies
to run more compute intensive databases and applications more efficiently.

* Image Management Service for PowerEdge Servers

* To help simplify image management for the new 11th generation servers, Dell
will now offer ImageDirect, an online solution that enables organizations to
securely create, deploy and manage virtual and physical images on new Dell
servers. Provisioning servers with ImageDirect can save IT staff time. Companies
can now create and manage server images online and have them factory-installed,
enabling image consistency and quality while eliminating time consuming
on-premise manual configuration and reducing deployment and IT staff time.
Companies can rapidly stabilize new servers into their production environment
with ready to deploy optimized configurations and minimize unwanted drift from
desired configuration states at the time of deployment.
* With Dell ProConsult, Dell analyzes all aspects of a customer`s data center
needs, and provides them with specific actions to simplify and help save costs
in their data center through virtualization of servers and storage and
consolidation of data centers. Dell analyzes their power and cooling capacity
and practices to find inefficiencies, and provides recommendations for getting
the most out of their hidden data center. New systems management consulting and
tools can improve data center operations from server provisioning and
maintenance to availability monitoring and service-level management through
asset retirement.

Quotes:

* "CEOs don`t wake up in the middle of the night worrying about what the servers
in their data centers are doing, and they shouldn`t have to. Dell is creating
technology that greatly simplifies IT throughout its entire lifecycle to make
our customers more efficient. The new Dell 11th generation PowerEdge servers
were designed to lead the industry in price/performance, virtualization and
power/thermal efficiency to reduce complexity and cost and let our customers
focus on creating business value." -- Brad Anderson, Senior Vice President,
Enterprise Product Group, Dell.
* "Getting maximum utilization of existing data centers can drive constraints
placed by overall infrastructure power and cooling demands, limiting business
agility. Dell`s 11th generation PowerEdge servers with the new Intel Xeon
processor 5500 series give companies unprecedented performance and intelligent
power consumption that can dynamically adapt to application workloads and
business demands. With this refresh, customers can enhance business agility,
extend the life of their data centers, and have additional room for growth." --
Kirk Skaugen, Vice President and General Manager, Server Platforms Group, Intel.

* "The Dell PowerEdge R610 server and PowerEdge M610 blade server will help us
reduce overall power consumption and get the most out of what we do use. These
systems give us five times the processing capacity for the same amount of power
as servers we acquired only three years ago." -- Gary Jung, Manager, Scientific
Cluster Support Group, IT division, UC Berkeley Laboratory.
* "The sheer volume of transactions we need to process every day, makes it
necessary that our servers are highly reliable and optimized for high
performance computing. Dell's new 11th generation PowerEdge servers meet our
performance goals, are highly scalable and easier to manage. It made it an easy
choice for our data center."-- Anna Ewing, Chief Information Officer at NASDAQ
OMX.

Additional Information:

Dell PowerEdge Servers with new Intel Xeon processors

Calculate your ROI with SPACE

Dell ImageDirect

Images of the new Dell PowerEdge servers and blades

Dell Management Console

More information about our benchmarks

IF design awards

About Dell

Dell (NASDAQ: DELL) is the leading technology provider to commercial enterprises
around the world.

1 Based on a comparison of Dell PowerEdge 2950 III versus PowerEdge R710 power
consumption over four years, assuming average energy costs of .12 per kW. Actual
performance will vary based on configuration, usage and manufacturing
variability.

2 Source: Principled Technologies, Inc., "Virtualized Exchange workload
performance comparison of end-to-end solutions with iSCSI storage connections" a
March 2009 report commissioned by Dell. (Virtualized Microsoft Exchange 2007
workload performance running on HP ProLiant BL685c server and HP StorageWorks
EVA 4400)

3 Source: Principled Technologies, Inc., "Virtualized Exchange workload
performance comparison of end-to-end solutions with iSCSI storage connections" a
March 2009 report commissioned by Dell. (Virtualized Exchange workload running
on HP ProLiant DL385 G5 server and HP StorageWorks EVA 4400)

4 Source: Principled Technologies, Inc., "Total cost of ownership (TCO) of Dell
PowerEdge M710 and HP ProLiant BL685c G5 blade solutions" a March 2009 report
commissioned by Dell. TCO includes hardware, support, management software, IO
virtualization, power, cooling, network ports, and data center space.

Dell Inc., Round Rock
Media Contacts:
Matt McGinnis, 512-723-1718
matt_mcginnis@dell.com
or
Enfatico for Dell
Emily Dunlop, 415-365-8589
emily.dunlop@enfatico.com
or
Investor Relations Contacts:
Lynn Tyson, 512-723-1130
lynn_tyson@dell.com
or
Robert Williams, 512-728-7570
robert_williams@dell.com

Copyright Business Wire 2009