Blue C Advertising`s Jeff Bentley Named 2009 "Creative Director of the Year"

Orange County Ad Federation Presents Inaugural Award to Agency`s Founding
Principal
NEWPORT BEACH, Calif.--(Business Wire)--
Capping off a year of innovation that cut a dynamic path across a wide spectrum
of industries and business initiatives, Blue C Advertising announced today that
agency principal and co-founder Jeff Bentley was recently honored as 2009`s
"Creative Director of the Year" by the Orange County Ad Federation. Bentley, who
also serves as the agency`s creative director, was the first recipient of the
award as the Federation introduced new individual categories in time for this
year`s voting.

In order to qualify for the award, Blue C was required to submit individual case
studies demonstrating Bentley`s unique talents in creative excellence, campaign
strategy and overall campaign execution. Judges reviewed Bentley`s distinctive
vision as applied to a diverse group of national and local clients, including:
Kawasaki, Toyota SCION Accessories, Monster Energy Drink, Wahoo`s Fish Taco,
Children's Hospital of Orange County (CHOC), the Irvine Company / Rental
Living.com, the District at Tustin Legacy and Sycuan Resort. Not limited to the
discipline of advertising, the OC Ad Federation considered Bentley`s footprint
on national, local, business-to-business, broadcast, direct response,
collateral, promotional and outdoor creative.

"I am very pleased to award Jeff Bentley from Blue C Advertising with the 2009
Creative Director of the Year Award, which signifies the best in class for
Orange County Creative Directors based upon a comprehensive selection of
requirements set with the judging of the award," said Thom Cameron, president of
the Orange County Ad Federation. "As this award`s inaugural recipient, Jeff has
set the bar high with his leadership in creative development and strategy. We
are proud that he is a part of the Orange County advertising community, and look
forward to seeing what he offers his clients in the coming years."

Despite the growth and success of Blue C, Bentley, who co-founded the agency in
1998 with co-principal Eric Morley, remains true to his creative roots. Not
content to bypass his advertising talents in favor of managing day-to-day
operations, Bentley`s hands-on approach has not only resulted in maintaining
existing clients and attracting new ones, but his process is at the core of Blue
C`s unique 360 degree advertising philosophy.

"To have a company principal as our creative director has been extremely
beneficial for our clients as well as our employees," explained Eric Morley,
co-principal, Blue C Advertising. "The traditional hierarchy for agencies is to
have an employee fill the creative director position, but having Jeff in this
role at Blue C guarantees the level of work that will be produced, and focuses
his energy and talents into tangible results for our clients. In this economy,
our clientele demand the kind of return on investment and creative vision that
earned Jeff this award. He also has forged a vibrant corporate environment where
other team members take pride in what they do and never settle for mediocrity."

About Blue C Advertising

Blue C Advertising is a progressive, full-service agency located in the historic
Balboa Peninsula-area in Newport Beach, California. Known for providing creative
integrated campaigns that have maximum reach, the agency`s work has empowered
clients to acquire new customers, retain existing customers and optimize the
lifetime value of their brands. For 10 years, Blue C`s diverse portfolio has
included clients in industries spanning from automotive and recreational vehicle
manufacturers, action sports and enthusiast products and services, travel and
tourism, special events, gaming, healthcare, technology, consumer products and
services, and business-to-business services. Blue C leads each of its clients in
brand development and ROI initiatives that connect their company`s strategic
messaging, traditional advertising, direct response, point-of-sale, sale
promotions and comprehensive integrated marketing programs. To learn more about
Blue C Advertising, call 949-723-9202 or visit www.bluecusa.com.

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for Blue C Advertising
Leslie Licano, 714-573-0899 Ext. 23
leslie@echomediapr.com

Copyright Business Wire 2009