Mobile Line Dials Up Their Digital Presence With a New eCommerce Website Developed by Automatic

IRVINE, Calif.--(Business Wire)--
The new website, Mobileline.com offers a fresh, seamlessly integrated and
enriched B2B experience that is expected to fuel Mobile Line and their 2,000
independent wireless dealers` growth in 2009. The portal will expand their
virtual inventory and streamline their business. The company will be
demonstrating the new industry-leading site at the upcoming International CTIA
Wireless show in Las Vegas, April 1-3.

"Given the current economic climate, we felt that it was imperative to explore
new revenue generating opportunities that will continue our expansion as a
company and facilitate the growth of our dealer network. Automatic really
delivered for us," stated Dennis Curtis, CEO Mobile Line Communications. Curtis
went on to say "Automatic`s business experience and strategic approach, coupled
with their technical expertise and creative ideas, has enabled us to execute
beyond our initial vision. Automatic is a truly unique group that simply put,
gets it."

Mobile Line and Automatic teamed up to develop a greatly enhanced user interface
and innovative business building tools. . The portal will be the destination
where dealers can not only learn about and order products, but also understand
their compatibility with complementary accessories. The site will dramatically
improve Mobile Line`s operating efficiencies by fully integrating Mobil Line`s
eCommerce and ERP systems, eliminating costly business processes and paperwork.

"Automatic was excited by the challenges at Mobile Line. We are focused on
helping our customers grow by developing new distribution channels, revitalizing
their digital presence and lowering their cost of going to market," reflected
Les Kocsis, Automatic`s CEO.

"This was definitely a cultural shift for our company, but already we can see
the operational benefits for our people. The feedback from our customers has
been extremely positive," Tom Redington, VP Sales & Marketing.

About Mobile Line Communications:

Mobile Line distributes brand name mobile phones and cell phone accessories
including Nokia, Motorola, Verizon, Blackberry, Samsung, LG, Palm, Sandisk,
Jabra, and others. Established in 1991, Mobile Line has grown to be the nation`s
largest independent distributor of mobile phones and accessories, and one of the
largest Master Agencies for Verizon Wireless. Other services offered by the
company include a one-stop source for activations, customer service, marketing
tools, custom packaging, inventory management, and fulfillment. The company is
located in Tustin, California and is privately held.

About Automatic Partners, LLC:

Automatic Delivers Pure Performance Digital. Automatic is a pure digital agency
that builds world-class websites with superior functionality, interface, and
enterprise connectivity. Automatic is powered by strategic branding,
organizational insight, leading-edge technical expertise, mobile applications,
and eye-popping creativity. The digital agency is located in Irvine, California
and can be reached at www.AutomaticPartners.com.

Automatic Partners
Jessica Hickey, Media Relations
Jessica@AutomaticPartners.com
Phone: 949-681-3772

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