Anthem Blue Cross and Blue Shield in Connecticut Receives Prestigious Brand Excellence...

Anthem Blue Cross and Blue Shield in Connecticut Receives Prestigious Brand
Excellence Award

Recognition Showcases Exceptional Enrollment Growth

NORTH HAVEN, Conn., March 30 /PRNewswire/ -- Anthem Blue Cross and Blue Shield
in Connecticut announced today that it has received a Brand Excellence Award
from the Blue Cross and Blue Shield Association (BCBSA). The annual awards
honor Blue Cross and Blue Shield companies that excel in developing and
enhancing the overall Blue Cross and Blue Shield Brand image.

"The Blue Cross and Blue Shield Brands are the most recognized in the health
insurance industry and represent the nation's oldest and largest family of
health benefit companies," said Scott P. Serota, BCBSA president and CEO.
"BCBSA congratulates Anthem Blue Cross and Blue Shield in Connecticut for
their leadership in strengthening the Brands that collectively cover the lives
of more than 102 million Americans."

Anthem Blue Cross and Blue Shield in Connecticut is being recognized with a
Brand Excellence Award in the Enrollment Growth category for having a high
percentage of new members enrolled over the past year among Blue Cross and
Blue Shield companies.

"The Brand Excellence Award reflects our commitment to providing superior
service and products to its members, providers and the marketplace," said
David R. Fusco, president, Anthem Blue Cross and Blue Shield in Connecticut.
"We accept this national award with high honor as it reinforces our customer
satisfaction rate as we continue to build upon our solid member base of 1.4
million in Connecticut."

The Brand Excellence Awards honor Blue Cross and Blue Shield companies
nationwide in categories that represent Brand Excellence including, attraction
of new customers, fostering loyalty to existing customers, expanding the
Brands into additional lines of products or services, and provider
satisfaction.

About Anthem Blue Cross and Blue Shield in Connecticut

Anthem Blue Cross and Blue Shield is the trade name of Anthem Health Plans,
Inc., an independent licensee of the Blue Cross and Blue Shield Association.
(R) ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The
Blue Cross and Blue Shield names and symbols are registered marks of the Blue
Cross and Blue Shield Association. Additional information about Anthem Blue
Cross and Blue Shield in Connecticut is available at www.anthem.com.

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 39
independent, community-based and locally operated Blue Cross and Blue Shield
companies that collectively provide healthcare coverage for more than 102
million individuals - one-in-three Americans. For more information on the Blue
Cross and Blue Shield Association and its member companies, please visit
www.BCBS.com.

SOURCE Anthem Blue Cross and Blue Shield in Connecticut

Sarah Yeager of Anthem Blue Cross and Blue Shield, +1-203-234-5402