Response Mine Interactive Launches 'Outsights' Competitive Intelligence Service

Interactive Marketing Agency Develops Program to Track Competitor Activity

ATLANTA, March 30 /PRNewswire/ -- Response Mine Interactive (RMI), an
interactive marketing agency specializing in search engine marketing, online
retailing and consumer lead generation announced today the launch of Outsights
-- an intelligence service that analyzes and measures the online activity of
client competitors. By capturing the marketing strategies of top rivals,
Outsights offers companies a detailed report of what competitors in their
industry are doing by way of interactive marketing.

"At RMI we recognize the inherent value of tracking and evaluating the search
marketing strategies of marketplace competition," said Ken Robbins, founder
and president of RMI. "By assessing the various interactive marketing tactics
and techniques of our clients' competitors via Outsights, our interactive
marketing specialists can then effectively optimize our clients' online
marketing campaigns."

Outsights provides in-depth insights and reports on the search marketing
activities of RMI client competitors, including:

-- SEO and SEM Strategies
-- Landing Page Evaluations
-- Affiliate Advertising
-- Web site Quality and Usability
-- Value Propositions and Incentives
-- Strategy Modifications

In addition to offering thorough analyses of leading rivals' search marketing
practices, Outsights generates an up-to-date report that reveals modifications
in these strategies by capturing all the competitors' search creative.

"By exposing the actions of competitors, RMI can fine-tune each client's
search marketing campaigns to produce a positive response from consumers,"
said Robbins.

As SEM becomes a vital component of direct response marketing, RMI remains at
the forefront with Outsights and other innovative services designed to help
clients capture increased market share. With its new competitive intelligence
service, RMI offers profound insights into various online marketing strategies
to determine the best approach for its clients.

About Response Mine
Launched in 2002, Response Mine Interactive (RMI) is an interactive
advertising agency specializing in search engine marketing, online retailing
and consumer lead generation. The Atlanta-based agency provides Internet
marketing campaigns to clients such as Home Depot, Rooms To Go, Staples,
TravelZoo, Brinks Home Security, Liberty Medical Supply and Maid Brigade. RMI
operates under the BKV umbrella of direct marketing companies. For more
information about Response Mine visit www.responsemine.com or call
404-475-0754.

SOURCE Response Mine Interactive

Ali Mitnick, Response Mine Interactive, +1-404-475-0754