Juan Faura to Head Hispanic Market Consultants

Former President and CEO of Hispanic advertising agency Cultura to head
Hispanic marketing and consulting firm with offices in Dallas, Chicago and Los
Angeles

DALLAS, March 30 /PRNewswire/ -- Juan Faura, a nationally recognized expert on
marketing to US Hispanics and author of two books on the subject, The Whole
Enchilada: Hispanic Marketing 101 and That's The Way The Sandwich Comes:
Hispanic Marketing Grows Up has been appointed Executive Vice
President/Executive Director of Hispanic Market Consultants, a strategic
research and consulting firm. Faura is the former President and CEO of noted
Hispanic advertising agency Cultura. The agency was a part of the Omnicom
network and was based in Dallas. Prior to founding Cultura Faura was the
Director of Global Strategy for Cheskin, a consulting firm based out of
Redwood, California.

"I am pleased to be heading up a company that is so heavily invested in what I
am and have always been most passionate about, marketing intelligence aimed at
the US Hispanic market," Faura said, adding that Hispanic Market Consultants
will be a new model of consulting company providing intelligence on the US
Hispanic market. "In the past companies involved in marketing to US Hispanic
consumers have either been on the research end of the spectrum providing
research findings only or strategic consumer insights only or on the
executional side of the spectrum executing on advertising or marketing
programs," Faura stated. He explained how the new company will seek to
reshape the mold, "Hispanic Market Consultants will bridge these three facets
of the strategic marketing process by conducting and interpreting research to
provide the strategic insights necessary for agencies to develop and execute
highly successful advertising and marketing programs. The idea is that we
will conduct and interpret research in conjunction with other sources of
information and experience to provide a clear and thoroughly informed roadmap
for those who execute."

The company, he said, expects to have a broad range of clients including end
clients as well as Hispanic and non-Hispanic advertising agencies, "They are
most likely to be able to put the Hispanic insights to work in the short
term."

During his tenure, Cultura's clients included Lowe's Home Improvement, Mars,
Shell, Kimberly-Clark, HBO, Cox Communications, Ortho Evra and Kraft Foods
among others. Faura holds an M.B.A. from Universidad La Salle, Mexico, a J.D.
from Thomas Jefferson School of Law and has taught graduate courses on
Multicultural Marketing at Oklahoma University.

www.hispanicmarketconsultants.com

SOURCE Hispanic Market Consultants

Juan Faura of Hispanic Market Consultants, +1-214-450-2500,
jfaura@hispanicmarketconsultants.com