GMI Announces GMI X

GMI announces enhancements to its online market research technology in the
context of the GMI X vision, taking online market research to a new level by
delivering the right information from the right people at the right time.
NEW YORK--(Business Wire)--
GMI (Global Market Insite, Inc.), a leading provider to the global online
research industry, today announced enhancements to its sampling and quality
technologies in the context of the GMI X vision, a comprehensive set of
technologies and business processes that, along with its global panel, delivers
the right information from the right people at the right time.

Today, GMI provides access to over 10 million unique respondents around the
globe, with enhanced panel quality and data delivery tools to provide accurate,
reliable data and maximum research ROI. "GMI X is more than a set of
technologies. It is a comprehensive approach to market research where we
evaluate the quality and reliability of the information at every step of a
study," explains Mike Brochu, GMI's president and CEO. "From the initial
conversation with our customers to the completion of a research project, we
combine our technology and processes to make sure we deliver the right
information from the right people at the right time." "There are no shortcuts
when it comes to quality," adds Luis Salazar, GMI's chief marketing officer.
"Today we are releasing multiple enhancements to our technology that will
guarantee an even higher-quality information supply for our clients' online
market research."

By combining existing technologies with GMI's deep knowledge of sample
construction and panelist behavior, GMI continues to develop new ways to enable
clients to tap into 1.4 billion Internet users worldwide with engaging, relevant
and interactive surveys, when they want, on the device of their choice, to
capture the most authentic and actionable information possible.

"There are many proven technologies available in the marketplace to improve
online market research," continues Salazar. "These technologies allow us to
offer better targeting and a more relevant experience for survey respondents.
The focus needs to evolve beyond the discussion of proprietary panels versus
social networks. It is not about the respondent source, but about the
technologies used to guarantee the quality and reliability of the sample. It's
also about the ability to target the right people at the right time, so our
clients can get the right information. In this context, our GMI X vision is to
integrate best-of-breed online technologies with our deep knowledge of market
research to get the best possible information for the client every time."

Over the next quarter, GMI is launching a set of technologies that provide
uniquely identified online respondents from around the globe by rigorously
evaluating their authenticity - starting at registration and continuing
throughout the study lifecycle. GMI looks at quality from panelist recruitment
all the way to incentive redemption. It combines respondent self-declared
information with observed online behavior through the panelist's life to provide
the highest-quality sample based on a more comprehensive view of each
respondent. This delivers businesses the right respondents, so they can gather
the right information at the right time, thereby helping them remain agile and
competitive in today's volatile marketplace.

The first step towards the GMI X vision is a series of enhanced panel quality
initiatives. Key elements include:

* A higher quality bar for new panelists, including enhanced respondent source
validation, fraud and location detection, and duplication prevention at panel
registration level
* Expanded respondent profiling to drive quality of panelist, quality of
customer insight and improved ability to reach specialized panelists
* Strengthened in-study quality controls to ensure unique and thoughtful
responses, especially critical in studies with multiple sample sources
* Enhanced panel management with improved incentive redemption monitoring to
better identify undesirable respondents and remove them from the panel

"GMI will continue to be the leading partner of choice for clients who want
information they can depend on to manage their businesses through this critical
economic time. The right information from the right people at the right time -
that is the GMI X promise," concludes Brochu.

About GMI

GMI (Global Market Insite, Inc.) provides the right information from the right
people at the right time, empowering researchers and marketers worldwide to
gather the most authentic insights possible for enhanced decision-making.
Founded in 1999 with global headquarters in Bellevue, Wash., GMI has operations
on four continents. For more information, please visit us online at
www.gmi-mr.com or email us.

GMI (Global Market Insite, Inc.)
Muriel Guilbert, 206-315-6480
mguilbert@gmi-mr.com

Copyright Business Wire 2009