Flo Rida Goes Back to His "R.O.O.T.S."; Record-Breaking Single "Right Round" Continues to Reign at #1 on Billboard's

Mon Mar 30, 2009 6:29pm EDT

* Reuters is not responsible for the content in this press release.

  NEW YORK, NY, Mar 30 (MARKET WIRE) -- 
There's less than one day to go until the arrival of one of the most
eagerly awaited releases of the year: "R.O.O.T.S.," the new album from
Poe Boy/Atlantic recording artist Flo Rida. The collection drops in
stores and online tomorrow, March 31st, as Flo Rida continues to make
history with his record-breaking #1 smash single, "Right Round." The song
has become the fastest-selling digital single in history, reaching the
two million mark in record time, with over 2.2 million sold in just 6
weeks.

    "Right Round" continues its reign at #1 on Billboard's "Hot 100" for the
fifth consecutive week, while also holding the top spot on the "Hot
Digital Songs" ranking for the same period. The single -- which is also
standing strong at #1 on iTunes' "Top Hip Hop/Rap Songs" chart --
recently shattered the all-time one-week digital single sales record
previously held by Flo Rida's own game-changing debut, "Low (Feat.
T-Pain)." "Right Round" sold over 636,000 downloads in the week following
its February 10th release, far exceeding the record-setting 467,000 sales
week of "Low" in January 2008. What's more, "Right Round" holds the
record for most downloads sold in the first week of release, giving it
the highest digital single chart debut ever.

    Flo Rida's new single, "Sugar (Feat. Wynter)," makes a sweet debut on this
week's "Hot 100" chart. The song lands at #25, marking the chart's
highest debut this week. Both "Right Round" and "Sugar" are currently Top
10 on iTunes' "Top Songs" chart. "Sugar" also becomes the third song from
"R.O.O.T.S." to chart on the "Hot 100" before the album has even been
released.

    "Right Round" is currently lighting it up at multi-format radio outlets
nationwide, coming in at #1 on the CHR/Pop charts and #2 at Rhythmic. The
song's companion video recently had its "360" premiere on all MTV networks
and is now in rotation at MTV, MTV2, MTV Hits, MTV Jams, mtvU, MTV.com,
and MTV2.com. The clip has also just been added to rotation at FUSE and is
featured on the network's "No. 1 Countdown Hip Hop" and "No. 1 Countdown
Pop."

    Flo Rida and "Right Round" have also proven to be worldwide phenomena --
the single is currently #1 in Canada, Ireland, and France; a top 3 smash
in the United Kingdom, Australia, Switzerland, Norway, and Belgium; and a
top 5 favorite in Germany, the Netherlands, and Luxembourg.

    For the past several weeks, iTunes has released several songs and videos
from "R.O.O.T.S.," each download being part of iTunes' "Complete My Album"
countdown to the release of "R.O.O.T.S." Consumers can purchase the full
album starting March 31st at a reduced price based on the album tracks and
videos they've already purchased.

    In addition, "R.O.O.T.S." is now available for pre-order at Flo's own
www.officialflo.com, as well as via the Atlantic Records webstore, located
at http://store.atlanticrecords.com/content/Flo_Rida.htm. All pre-orders
will receive an instant download of the "Right Round" MP3 and video as
well as an autographed photo.

    "Right Round" is currently the #1 most-streamed song at MySpace, with
nearly 68 million streams to date. On Sunday, April 5th, MySpace will
present "The Release," a very special Flo Rida concert featuring special
guest Pleasure P. The show is free for fans of all ages at The Roxy in
West Hollywood, CA. For more information, visit Flo Rida's MySpace page at
www.myspace.com/officialflo.

    "Right Round" has been showcased in a variety of recent films and
television programs, including CBS's "CSI: Miami," MTV's "America's Best
Dance Crew," and ABC's "Dancing With The Stars." In addition, Flo Rida
will perform on the March 31st installment of the nationally syndicated
"Ellen DeGeneres Show" (check local listings). Flo Rida recently performed
on MTV's "Spring Break" from Panama City Beach, FL and taped performances
for BET's "Spring Bling" as well as MTV's impending "The Real World:
Cancun," both of which will air in the coming weeks.

    "R.O.O.T.S." follows Flo Rida's internationally successful debut, "MAIL ON
SUNDAY," which made an explosive Top 5 entry onto the Billboard 200 upon
its March 2008 release. As on the previous collection, Flo Rida joins
forces with an extraordinary array of A-list collaborators, including
artists like Nelly Furtado, Ne-Yo, Wyclef Jean, and Akon, with production
from Jim Jonson, Dr. Luke, will.I.am, Eric Hudson, Mike Caren, Oligee, and
DJ Montay, who produced "Low."

    For up-to-the-minute news and information, please visit
www.officialflo.com, www.myspace.com/officialflo, and
http://florida.imeem.com.

    (TRACKLISTING BELOW)


                   Flo Rida
                 "R.O.O.T.S."
Available in stores and online Tuesday, March 31st

1.  Finally Here
2.  Jump (Feat. Nelly Furtado)
3.  Gotta Get It (Dancer)
4.  Shone (Feat. Pleasure P)
5.  Right Round
6.  R.O.O.T.S.
7.  Be On You (Feat. Ne-Yo)
8.  Mind On My Money
9.  Available (Feat. Akon)
10. Touch Me
11. Never
12. Sugar (Feat. Wynter)
13. Rewind (Feat. Wyclef Jean)

    


CONTACT:
Catharine McNelly
Atlantic Records
212-707-3069
Catharine.McNelly@atlanticrecords.com

Copyright 2009, Market Wire, All rights reserved.

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