Detroit Media Partnership Announces New Product Implementations at 1:30 p.m. News...
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Detroit Media Partnership Announces New Product Implementations at 1:30 p.m.
News Conference Monday, March 30, 2009 at Westin Book Cadillac
DETROIT, March 30 /PRNewswire/ -- The Detroit Free Press and The Detroit News
will announce today (Monday) the implementation of a sweeping set of strategic
and innovative changes with emphasis on digital delivery and the introduction
of new, compelling, easy-to-use editions of both newspapers available at
nearly 18,000 locations throughout Michigan, in an era in which digital
delivery is revolutionizing how people get information.
The changes include first-in-the-nation moves as part of its bold leadership
to strengthen and ensure continued publication of two strong and independent
daily newspapers in Detroit and Michigan at a time when newspapers around the
country are filing for Chapter 11, going to digital only operations or closing
outright.
As part of the new product launch today (Monday), more than half a million
sample copies of the newly designed Detroit Free Press and The Detroit News
will be made available free of charge at nearly 18,000 locations.
The DMP announced last December its anticipated shift to a digital-centric
business model with more personal communication channels; changing home
delivery to Thursday, Friday and Sunday with larger papers Thursday and
Sunday; redesigned faster-read papers on the other four days; and more
emphasis on immediate digital updates to mobile devices.
Newspapers will still be printed seven-days-a-week with exact copy PDFs
delivered to subscribers' email addresses by 5:30 a.m., as well as printed
papers available for single copy sales. Home delivery continues Thursday,
Friday and Sunday.
The changes will ensure the Free Press and The Detroit News put more money
into news rooms and spend less on paper, ink and delivery transportation
fuels.
WHO: David Hunke, CEO, Detroit Media Partnership and
Publisher, Detroit Free Press
[The Detroit Media Partnership manages the business functions
of the Detroit Free Press and The Detroit News.]
Richard Archuleta, CEO
Plastic Logic
WHAT: News conference to reveal bold and innovative implementation
of the Detroit Free Press and The Detroit News transformation
to its new digital-centric business model.
WHEN: 1:30 p.m., Monday, March 30, 2009
WHERE: Boulevard A Room, 2nd Floor, The Westin Book Cadillac,
1114 Washington Blvd., Detroit, MI 48226
SOURCE Detroit Media Partnership
Leland K. Bassett, or Tina Bassett, both of Bassett & Bassett Incorporated,
+1-313-965-3010 [24/7/365], for Detroit Media Partnership
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