A Jorg Gray Watch - Fit for a President

BASEL, SWITZERLAND, Mar 30 (MARKET WIRE) --
Jorg Gray, an American provider of luxury timepieces, today announced the
launch of its line of watches in Basel, Switzerland. Additionally, the
company announced former Cartier executive, Alan Swierk, to vice
president of sales. Each spring, the small town of Basel hosts
Baselworld, the world's most prestigious event for the watch and jewelry
industry. This year, Baselworld will bring together 2,100 exhibitors from
45 countries to showcase their latest products and creations to media,
industry experts, collectors and enthusiasts.

An accomplished veteran of the luxury goods industry, Swierk brings over
30 years of brand strategy, sales development, marketing and distribution
experience to Jorg Gray. Swierk has worked with renowned names -- Cartier,
Korloff, Swatch, Yves Saint Laurent and S.T. DuPont -- driving brand
development and implementing innovative sales and marketing techniques.

"Baselworld is the industry's most celebrated event. It is a tremendous
privilege to be in Basel and stand shoulder-to-shoulder with the world's
most recognizable names in the watch industry," said Swierk. "We are eager
to use this opportunity to expand the Jorg Gray brand by introducing the
full line of timepieces to consumers and retailers."

Since late 2007, U.S. watch enthusiasts have created an Internet frenzy
trying to determine whose timepiece was on the wrist of then Senator
Barack Obama. It wasn't long before the distinct piece was identified as
the Jorg Gray 6500 Chronograph, a birthday gift Obama received from his
Secret Service detail. Obama is frequently photographed wearing the
classic timepiece, on such notable occasions as the Democratic Nomination
Speech (August 2008), Presidential Election Victory Speech (November
2008), Inaugural Swearing-in Ceremony and Inaugural balls (January 2009),
and signing his first Presidential Proclamation (January 2009). Based on
the unprecedented worldwide demand for the 6500, Jorg Gray created a
commemorative edition of the watch, memorializing the historic
inauguration of Barack Obama as the 44th President of the United States.

"President Obama's universal appeal has catapulted him into unparalleled
celebrity," said Trevor Gnesin, president of Jorg Gray. "As a result,
people around the world want to feel a distinct connection to him. By
wearing the same chronograph as the President, they are able to create
this bond."

Jorg Gray's line of watches, including the 6500 Commemorative Edition,
will be showcased in Basel. The brand's balance of cutting edge and
classically designed timepieces, coupled with a strong commitment to
quality, affirms that Jorg Gray watches are "designed to change the way
we view time."

Meetings can be arranged to view the Jorg Gray line of luxury timepieces
at the Mercure Hotel Europe Basel on March 30th and 31st. The watches are
currently available at www.jorggray.com and through select retailers
worldwide.

About Jorg Gray

Founded into 1998, Jorg Gray has expanded from an American specialty
private-label watch company to a worldwide brand. Revered for its luxury
timepieces, Jorg Gray creates watches that people love not only for
design, but also for their high level of quality. Jorg Gray's visually
striking, boldly designed watches combine styling, materials and colors
that appeal to today's men and women, while maintaining a respect for
traditional values of precision and attention to detail. Please visit
www.jorggray.com for additional information.

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Contact:
Kelly Mickelson
Barokas Public Relations for Jorg Gray
Email Contact
+1 206.264.8220

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