MTV Networks Turns to Sonoa Systems to Provide Critical Content Distribution Services for Online and Mobile Feeds and

SANTA CLARA, CA, Mar 30 (MARKET WIRE) --
Sonoa Systems, Inc., an innovative provider of analytics, management, and
governance solutions for cloud services and APIs, today announced that
MTV Networks (MTVN) has selected Sonoa to optimize its online and mobile
content distribution solution. Sonoa's ServiceNet will provide MTVN with
increased reliability, control and visibility as they expand the delivery
of video feeds and open their APIs to partners and consumers in the cloud.

MTVN is deploying Sonoa's cloud-based service to give their online
syndication partners an automated platform for reliably consuming and
deploying the company's content feeds. Additionally, Sonoa's analytics
will provide operational and business level visibility that enables MTVN
to better understand the performance and usage patterns of each
syndication feed, which allows them to more rigorously support SLAs and
provide the level of service appropriate for each partner.

"Sonoa's unique technology and approach guarantees our partners -- and
ultimately our consumers -- better service and satisfaction, reduces our
operational costs and provides a platform for further innovations as we
continue to open our feeds and APIs using the cloud," said Andrew Toy,
vice president, mobile and syndication technology at MTVN.

"Increasingly, customers are looking to govern interactions with business
partners via the cloud," said Frank Kenney, research director for
applications strategy and governance at Gartner. "Media distribution
companies -- whose business models are dependent on their ability to
distribute a wide variety of content to a community of consumers,
partners and end users -- are examples of how the cloud is being
leveraged, how distribution models are becoming more innovative and how
cloud brokerages are critical to the acceptance (and ultimately the
success) of both."

"As more companies look to create new business models via cloud services,
solving the common challenges faced when exposing services, feeds and APIs
becomes critical to their success," said Chet Kapoor, CEO of Sonoa
Systems. "Our solution solves these issues by delivering a layer of
security, control, performance and visibility in the cloud that results
in better performance and substantially lower operational costs. MTVN is
definitely ahead of the curve -- their innovation is truly a great
example of how both traditional enterprises as well as Web-centric
companies can use cloud services to better serve and reach their partners
and customers."

About Sonoa Systems

Sonoa Systems provides a cloud service gateway that solves critical
visibility, control, and governance challenges for enterprises that are
using cloud-based business applications. Leading customers such as Pfizer,
Warner Music, and IntraLinks use Sonoa to create new revenue channels,
reduce costs, and innovate faster. The company is based in Santa Clara,
CA, privately held, and backed by leading investors including Norwest
Venture Partners, Bay Partners, Third Point Ventures, and SAP Ventures.
For more see www.sonoasystems.com.

Media Contact:
LaunchSquad
+1 (415) 625-8555
sonoa@launchsquad.com

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