Disguise Halloween Costume Company Awarded "Vendor of the Year" by Spencer Gifts LLC

MALIBU, Calif.--(Business Wire)--
JAKKS Pacific, Inc. (Nasdaq:JAKK) announced today that its Halloween costume
division, Disguise, received the "Vendor of the Year Award" from Spencer Gifts
LLC for its partnership and outstanding, innovative contribution to both its
Spencer`s and Spirit Halloween Divisions. Spencer`s is a lifestyle retail brand
that has focused on delivering humor and enjoyment to peoples` lives for over 50
years. Spirit Halloween is the leading national seasonal Halloween retailer and
has been bringing the joy and fantasy of Halloween to communities around the
nation for over 25 years.

Spencer`s "Vendor of the Year Award" is based on innovative products, new
licenses, service level including in areas of shipping and delivery, and
strategic, individualized approaches to growing sales and profit.

"We are honored to receive the "Vendor of the Year Award" from Spencer`s for our
work with both its Spencer`s and Spirit Halloween divisions," said Joe Anton,
Co-President, Disguise. "Disguise has always put fashion first, and we strive to
combine popular trends from the apparel industry into our Halloween business. It
has been a pleasure collaborating with the entire Spencer`s/Spirit team on
unique Disguise programs to make Spencer`s and Spirit stores the ultimate
Halloween destination for families and to maximize sales for both
organizations."

"Spencer`s Vendor of the Year Award is based on a vendor`s ability to bring
innovative products and new licenses to market and the Vendor of the Year award
is only given to a vendor who provides the highest level of service in terms of
on-time delivery. Disguise brings a strategic and individualized approach to
growing our sales and profitability," says Tony Graziosi, Sr. Vice
President/General Merchandise Manager. "They are an outstanding resource for
us."

About Spencer Gifts LLC

Spencer Gifts LLC, a lifestyle retail company, operates 2 unique, national
brands, Spencer`s and Spirit Halloween throughout the United States, Canada and
online.

Spencer`s a retail icon, has been focused on delivering humor and enjoyment to
peoples' lives for over 50 years. Specializing in innovative, humorous and
unique merchandise, Spencer`s is the mall destination for entertainment,
excitement and fun for its core Generation-Y guest. Spencer`s operates over 600
stores throughout the United States, Canada and online at SpencersOnline.com

Spirit Halloween is rapidly growing as the national destination for everything
you can imagine for Halloween. For over 25 years Spirit has been offering
one-stop shopping for all your Halloween needs specializing in unique,
entertaining and exciting merchandise for Halloween enthusiasts. In 2009 Spirit
Halloween will operate over 700 locations in strip centers and malls across the
United States.

About Disguise

Disguise is a leading fashion-driven design company in the global costume
business, offering the trendiest styles for both everyday costume play and
Halloween. Headquartered in San Diego, CA, Disguise partners with top studios
and retailers to bring millions of costumes to the American market each year. In
December 2008, Disguise was acquired by leading toymaker, JAKKS Pacific, Inc. As
a leading supplier of licensed character-driven Halloween costumes in American
retailers, it`s true that "Halloween is not complete without a great Disguise."

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys
and consumer products, with a wide range of products that feature some of the
most popular children's toy licenses in the world. JAKKS` diverse portfolio
includes Action Figures, Art Activity Kits, Stationery, Writing Instruments,
Performance Kites, Water Toys, Sports Activity Toys, Vehicles,
Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role
Play, and Pet Toys and Accessories, sold under various proprietary brands
including JAKKS Pacific, Child Guidance, Color Workshop, Creative Designs
International, Disguise, EyeClops, Flying Colors, Funnoodle, Girl Gourmet, Go
Fly a Kite, JAKKS Pets, Kids Only, Pentech, Play Along, Plug It In & Play TV
Games, Road Champs and Tollytots. JAKKS is an award-winning licensee of several
hundred nationally and internationally known trademarks including Cabbage Patch
Kids, Disney, Graco, Nickelodeon, Ultimate Fighting Championship, Warner Bros.,
World Wrestling Entertainment. JAKKS and THQ Inc. participate in a joint venture
that has worldwide rights to publish and market World Wrestling Entertainment
video games. For further information, visit www.jakks.com.

This press release may contain forward-looking statements (within the meaning of
the Private Securities Litigation Reform Act of 1995) that are based on current
expectations, estimates and projections about JAKKS Pacific's business based
partly on assumptions made by its management.These statements are not guarantees
of future performance and involve risks, uncertainties and assumptions that are
difficult to predict.Therefore, actual outcomes and results may differ
materially from what is expressed or forecasted in such statements due to
numerous factors, including, but not limited to, those described above,changes
in demand for JAKKS' products, product mix, the timing of customer orders and
deliveries, the impact of competitive products and pricing, and difficulties
with integrating acquired businesses.The forward-looking statements contained
herein speak only as of the date on which they are made, and JAKKS undertakes no
obligation to update any of them to reflect events or circumstances after the
date of this release.

© 2009 JAKKS Pacific, Inc.

JAKKS Pacific, Inc.
Genna Rosenberg, 310-455-6235
gennar@jakks.net
or
Anne-Marie Feliciano, 310-455-6245
anne-marief@jakks.net

Copyright Business Wire 2009