Research and Markets: Rather Than SMBs, IBM Targets Small Projects in Large Enterprises According to New Report

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/2e86bf/ibm_rational_jazz) has
announced the addition of the "IBM Rational Jazz: The Story So Far" company
profile to their offering.

The Jazz application lifecycle management (ALM) platform and products are young.
Jazz is still evolving; its eventual form is uncertain. This report aims to
reduce the uncertainty by providing an overview of Jazzs current and future
direction.

Scope: Our research reports span the global software and IT services domain
covering: strategic issues, technology and services, companies and markets.
Ovums research has, for over 20 years been focused at the junction of the
technical and commercial domains. Our strategic issues agenda addresses the
major disruptions that are affecting both the software and IT services
suppliers, and their customers that they serve

Highlights:

* Ensuring that technology investments drive competitive advantage, and that
technology spend is not all absorbed by routine and non-differentiating
technology, is more important than ever.
* Developing repeatable assets, new approaches to service innovation and moving
into adjacent segments are all being tried - as are many other approaches. What
is clear is that selecting the right markets to focus on is more important than
ever.

Reasons to Purchase: Ovum research will help you understand how new trends will
affect the overall structure of the market. Our research reports assess the
major players are in a market category. We reveal how suppliers should improve
their products and services positioning. For more information about how this
specific research report can help your business please contact us.

Key Topics Covered:

Key messages

* - IBM Rational needs Jazz - The ALM market needs Jazz - Jazz is a work in
progress - IBM Rational needs a stronger ecosystem to build Jazz momentum and
extend its reach

Jazz is evolving

Jazz is a many-splendoured thing

* - A strategy, a platform, a community - Real, transformative, not set in
stone

Jazz is a work in progress

* - Rapidly evolving technology - In the middle of an architecture redesign -
Just starting to make an impact on the Rational product portfolio - Focused on
the short term

Technology versus business perspective

* - Technology perspective: from collaborative development and collaborative ALM
(CALM) to enterprise software development (ESD) - Business perspective: software
delivery

2008 focus: CALM

* - RSDC08 saw the largest IBM Rational product release to date - Three native
Jazz tools to contribute to the CALM infrastructure - Five Jazz-enabled tools to
join the CALM infrastructure

2009 focus: more CALM and ESD

* - CALM project planning and reporting will come to the fore - and so will
Jazz-based governance and portfolio management tools - Enterprise
architecture/SOA issues will also get a higher profile - Jazz to reach out to
all of IBM's portfolio of software products

Jazz is building momentum

Jazz has momentum in the Rational world

* - Growing interest within Rational - Customers and partners also interested,
to a point - The rest of the market is less interested

The Jazz partner ecosystem is still in the making

* - IBM Rational partner ecosystem in catch-up mode - Openness and packaging are
key to Jazz's appeal - From the Jazz.net portal - to the Rational Ensemble
partner programme

SMB momentum will take years to build

* - IBM has been courting SMBs for years - IBM Rational has just begun to follow
suit - Rather than SMBs, IBM targets small projects in large enterprises

For more information visit
http://www.researchandmarkets.com/research/2e86bf/ibm_rational_jazz

Source: Ovum

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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