America's Greenest Campus Contest Challenges Youth to Reduce Carbon Footprints

Hip-Hop Mogul Russell Simmons, Internet Celebrity Obama Girl and 450+ College
Campuses Join National Campaign Using New Innovative Web Site to Track Carbon
Reductions

NEW YORK, March 31 /PRNewswire/ -- America's Greenest Campus launched a
nationwide contest today that enables colleges and universities to compete
against each other in reducing their carbon footprints. America's Greenest
Campus is a partnership between SmartPower, the nation's leading clean energy
and energy efficiency marketing organization, andClimate Culture, the premier
online carbon measurement and reduction utility, with support from the U.S.
Department of Energy.

AmericasGreenestCampus.com offers personalized advice on how participants can
reduce their carbon footprint and tracks the collective carbon reductions of
participating students, faculty, staff and alumni at campuses across the
country. The contest runs until October 5, 2009 and winners will be announced
in two areas - the school with the most participants and the school with the
most carbon reductions per participant - on October 12, 2009. Each winning
school will receive $5,000 in cash prizes to be used towards sustainability
initiatives on campus.

The America's Greenest Campus contest is being kicked off with a video from
BarelyPolitical.com featuring Obama Girl that encourages young people to
follow Obama's lead, join the green movement, and "Save Their Energy" by
joining the AGC contest. The video can be seen online here:
http://www.americasgreenestcampus.com

Hip-Hop Mogul Russell Simmons announced today that he has joined the campaign.
"I'm pleased to join America's Greenest Campus today in announcing a
nationwide effort to empower young people to reduce their carbon footprint and
fight climate change on college campuses across America," says Simmons. "As
Editor-in-Chief of globalGrind.com, which presents the world according to
Hip-Hop, I believe youth all around the world are the key to creative
solutions for many of the big issues facing our planet. The new technology
used by this effort is relevant and cutting-edge, and has the power to make
history."

"America's Greenest Campus empowers everyone on campus to be more energy
efficient by increasing our awareness about the impact of our everyday
actions," said Colin Bennett, student and AGC campus organizer at George Mason
University. "Unlike other social networking sites, Climate Culture and
America's Greenest Campus help engage our students and turn saving energy into
a competitive endeavor with other schools. We all want to make a positive
difference for the environment, and now we can have a lot of fun while we do
it."

"Climate Culture has made it easy and intuitive for people to live a
sustainable lifestyle," says Tom Scaramellino, CEO of Climate Culture. "There
is simply nothing else like our program to empower our nation's youth, and
with America's Greenest Campus, we are giving them a way to build a community
and make a difference on climate change."

The America's Greenest Campus contest also includes the SmartPower Energy
Smart Online Ad Challenge. SmartPower is asking the public to create videos
that promote the economic and environmental benefits of energy efficiency.
Submissions can be entered through the America's Greenest Campus Web site and
www.smartpower.org. The deadline for submissions is also October 5, 2009 and
the winner will be announced December 5, 2009. The producer of the winning
video will receive a $10,000 prize and the submission will be used in
SmartPower's national advertising.

"Reaching out to echo boomers and teaching college students how they can be
part of the energy efficiency solution is what our organization is all about,"
says Brian F. Keane, President of SmartPower. "We are proud to partner with
Climate Culture and the U.S. Department of Energy, and eager to show Americans
how they can take concrete, meaningful steps towards reducing their carbon
footprints."

Facebook users can join the America's Greenest Campus contest through their
Facebook account with the Climate Culture Facebook Application. The
application enables users to view their carbon footprint reductions and three
most recent carbon reduction commitments, invite their Facebook friends to
install the Climate Culture App, and view reductions taken by Facebook
friends. Participants' reductions, actions and Climate Culture level increases
in their Facebook activity feeds on the homepage and in the user profile wall.
Check out the app here: http://apps.facebook.com/climate_culture

According to a recent survey, 7 in 10 Americans say they want to reduce their
carbon footprint, but lack the information and tools to do so. The America's
Greenest Campus Web site provides personalized recommendations and hundreds of
actions to help individuals save money, carbon and other resources. College
communities can learn how to be more energy efficient and track both their
personal success and their schools' standing against other campuses across the
nation.

Partners include leading youth environmental groups such as the Sierra Student
Coalition and the National Association of Environmental Law Societies.

For more information on America's Greenest Campus and the Energy Smart Online
Ad Challenge, or to schedule interviews with Mr. Keane or Mr. Scaramellino,
contact:Larry Kopp, The T.A.S.C. Group, (646) 723-4344, (917) 282-2357,
larry(at)thetascgroup(dot)com, and Amy Neal, LaunchSquad, (415) 625-8555,
efficiency(at)launchsquad(dot)com.

About SmartPower
SmartPower is a national, nonprofit marketing organization committed to
promoting clean energy and energy efficiency. SmartPower's mission is to build
the clean energy marketplace by helping the American public become smarter
about their energy use. In under a decade, SmartPower's award-winning
marketing campaigns have been credited with creating unprecedented demand for
wind, solar and hydropower. Today, SmartPower has become known as the
nationwide "Got Milk" organization on clean energy. www.smartpower.org,
www.letsgetenergysmart.com

About Climate Culture
Climate Culture is the first interactive and entertaining utility for reducing
your impact on climate change. For the first time, you can receive accurate
and personalized advice on the amount of money, carbon and other resources you
expend and save from hundreds of lifestyle and purchasing decisions. Climate
Culture licenses its Personal Energy Advisor software to electric and gas
utilities, companies, universities and other organizations seeking to better
engage stakeholders on energy use and climate change. For more, visit
www.climateculture.com.

SOURCE America's Greenest Campus

Larry Kopp of The TASC Group, +1-646-723-4344, Larry@thetascgroup.com, or Amy
Neal of LaunchSquad, +1-415-625-8555, amy@launchsquad.com, both for America's
Greenest Campus