WONKA(R) Brings Bamboozle to a City Near You This Spring

Magical Candy Maker Promises One-of-a-Kind Surprises at Festivals and Annual
Roadshow

GLENDALE, Calif., March 31 /PRNewswire/ -- WONKA is once again bringing
mysterious and marvelous acts of imagination to the people in the form of
Bamboozle, a bonanza of musical creativity featuring never-before-seen WONKA
surprises and more than 100 bands.

The Bamboozle presented by WONKA introduces a new invitation from WONKA: "Feed
Your Imagination." WONKA recently launched new electrifying and whimsical
packaging, products and Web themes to go along with the new tagline.

Bamboozle presented by WONKA will begin and end with celebratory festivals as
part of a multi-week tour, kicking off with Bamboozle Left in Irvine, Calif.,
on April 4 and ending with The Bamboozle in East Rutherford, N.J., on May 2
and May 3. Both festivals will be preceded by a Hoodwink Festival featuring
select acts performing the music of their favorite artists on Friday, April 3,
and Friday, May 1. Between these festivals, the Bamboozle Roadshow presented
by WONKA will make more than 20 tour stops across the country, starting April
5 in Tucson, Ariz. For a list of tour destinations, visit
www.TheBamboozle.com.

Worldwide Debut of the Latest Acts of Imagination from WONKA
The bands won't be the only stars of these shows. Willy Wonka has been toiling
away in his factory, and he has two new surprises to unveil for the first time
at Bamboozle Left and The Bamboozle.

WONKA is revealing for the first time - exclusively to Bamboozlers - its
one-of-a-kind imagination station: WONKAvision. Using the interactive,
multi-sensory technology of WONKAvision, Bamboozlers will be transported to a
world of their pure imaginations. Now anyone can be an innovator - just reach
out and touch the mirror! With just the swipe of a finger you can design a
customized masterpiece; play a never-seen-before Wonka game; or go on a photo
scavenger hunt. You've never tried anything like the fantastical WONKAvision
experience! When you're finished, your work of art will be magically
transferred to WONKA.com to delight and wow millions of visitors online.

Fans have to get inside the Bamboozle gates to get the first taste of the
WONKA brand's second surprise and newest treat, WONKA(R) KAZOOZLES(TM). A
"delickoricious" chewy candy to feed the imagination, KAZOOZLES combines TWO
long and luscious licorice ropes with fruit punch-flavored candy filling.
Bamboozlers will be among the first in the world to try the two new varieties
- Cherry Punch and Pink Lemonade. Everyone else will have to wait until the
national launch in June.

"WONKA is bringing candy fans an exciting, magical experience that only WONKA
can," said WONKA Marketing Manager Vilma Livas. "We have a passion for feeding
our fans' imaginations. With WONKA as the presenting sponsor of Bamboozle,
anything is possible!"

Extra lucky Bamboozlers will get a chance to become WONKA VIPs. Awesome
rewards such as special seating and second-day tickets await them. A few WONKA
fans will also receive an elite WONKA Gold Card entitling them (and their
friends) to one coveted benefit: access to WONKA's candy closet for
six-months!

The Bamboozle Roadshow
For even more music happenings, follow the Bamboozle Roadshow as a WONKA
correspondent travels on the road with the bands and shares an inside look,
including videos and photos from the road and maybe a few unexpected
surprises. Follow WONKA and the Bamboozle Roadshow at twitter.com/WONKAnation,
myspace.com/WONKAnation, on Facebook under WONKAnation, and
WONKAnation.blogspot.com.

The talent line-up and soundtrack for the Bamboozle Roadshow presented by
WONKA will include five electrifying up-and-coming bands: We The Kings,
Forever The Sickest Kids, The Cab, Never Shout Never and Mercy Mercedes.

For more information about WONKA, visit www.WONKA.com. For more information
about Bamboozle Left, The Bamboozle and the Bamboozle Roadshow, all presented
by WONKA, and to purchase tickets, visit www.TheBamboozle.com. Bamboozle
Festivals & Tour are produced by LiveNation.

ABOUT WONKA
WONKA(R) opened its doors in 1983. Since that time, WONKA(R) has been
dedicated to the art of producing fun, innovative, high-quality confections
for candy lovers of all ages. WONKA(R) candies include NERDS(R), NERDS(R)
Rope, SWEETARTS(R), SHOCKERS, SPREE(R), LAFFY TAFFY(R), RUNTS(R), EVERLASTING
GOBSTOPPER(R), LIK-M-AID(R) FUN DIP, PIXY STIX(R), BOTTLE CAPS(R), and the
WONKA(R) Bar. WONKA(R) is owned by Nestle USA, Inc. For more information,
visit WONKA.com.

ABOUT NESTLE USA
Named one of "America's Most Admired Food Companies" in Fortune magazine for
the twelfth consecutive year, Nestle USA provides quality brands and products
that bring flavor to life every day. From nutritious meals with Lean
Cuisine(R) to baking traditions with NestlE(R) Toll House(R), Nestle USA makes
delicious, convenient, and nutritious food and beverage products that enrich
the very experience of life itself. That's what "Nestle. Good Food, Good
Life" is all about. Well-known Nestle brands include: NestlE(R) Toll
House(R), NestlE(R) Nesquik(R), NestlE(R) Coffee-mate(R), Stouffer's(R), Lean
Cuisine(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, NescafE(R),
NescafE(R) Taster's Choice(R), NESTLE(R) Juicy Juice(R), Buitoni(R),
DREYER'S/EDY'S(R), NestlE(R) Crunch(R), NestlE(R) Butterfinger(R), and
Wonka(R). Nestle USA, with 2008 sales of $8.8 billion is part of Nestle S.A.
in Vevey, Switzerland -- the world's largest food company -- with 2008 sales
of $101 billion. For product news and information, visit Nestleusa.com or
NestleNewsroom.com.

SOURCE WONKA; Live Nation

Erin McCarty, +1-206-270-4655, or Patricia Bowles, +1-818-549-5817