LIFE.com Launches

* Reuters is not responsible for the content in this press release.

Tue Mar 31, 2009 9:01am EDT

www.life.com

Consumers now have access to the largest professional photography collection
online in an engaging environment curated by LIFE's editors

NEW YORK, March 31 /PRNewswire/ -- LIFE.com launches today, inviting consumers
to "see your world" in a way never before possible. The new Web site is a
joint venture between Time Inc. and Getty Images Inc., pairing both companies'
expansive photo collections to create the most comprehensive photo experience
available online. The curated site features both rarely seen and iconic photos
from the 1850s through today. The photos are presented with descriptions and
categorizations to give users an in-depth photo viewing experience, where they
can not only view, but also rate, share and link to images in this expansive
collection. 

(Photo: http://www.newscom.com/cgi-bin/prnh/20090331/NY91327)

"Whatever you want to look at, whether it happened an hour ago, a century ago,
or any time in between, you'll be able to find it quickly, easily, and for
free. LIFE.com's mission is to allow you to explore your world through the
world's greatest images," said Andrew Blau, CEO of LIFE.com. 

"Getty Images is always looking for ways to advance imagery and make it even
more accessible," said Jonathan Klein, co-founder and CEO of Getty Images. "By
combining the two best known brands in photography - the classic and
seldom-seen photos from LIFE with Getty Images' award-winning photography - we
have created an unsurpassed online photo experience for consumers."
 
Beginning today, LIFE.com will provide users with access to more than seven
million photos from the LIFE and Getty Images archives, with approximately
3,000 new photos from Getty Images added daily. The site's dynamic,
user-friendly interface will make it easy for consumers to find photos from
Getty Images' comprehensive archival and current collections and LIFE's
extensive photo archive, including photos from as early as the 1850s, the vast
majority of which were never published in the pages of the magazine. The site
will also offer photo galleries, including news, celebrity, sports, travel and
animals; the most relevant and timely photos will be featured daily.
Additionally, celebrity curators will create galleries that feature their
favorite photos of a particular subject or theme. The site launches with Ellen
DeGeneres as the first celebrity curator. Her gallery features some of her
favorite dog photos and commentary.

The site was designed with Getty Images' industry-leading search technology,
making it easy-to-use and navigate. Users can search for photos by topic, time
period, interest and by photographer and purchase framed prints from the
millions of photos available at LIFE.com.   
 
"The LIFE.com tagline, 'See your world,' demonstrates the access consumers
have to the photos that have shaped their lives.  From photos of newsmakers
and heroes who have made a profound impact on our lives, to classic Hollywood
and celebrity images that have shaped our culture, this expansive photo
collection gives the public seven million new ways to see their world," said
Bill Shapiro, LIFE.com Editor. 

Shortly, users will also be able to publish their own books and magazines,
view photos through an interactive map of the world, and create timelines of
their life's milestones through images across news, events and pop culture. 

About Time Inc.
Time Inc., a Time Warner company, is one of the largest content companies in
the world. With more than 115 magazines, it is the largest magazine publisher
in the U.S. and a leading publisher in the U.K. and Mexico. Each month, one
out of every two American adults reads a Time Inc. magazine, and one out of
every seven who are online, visits a company web site (more than 25 million
unique visitors). Time Inc.'s popular brands and successful franchises extend
to online, television, cable VOD, satellite radio, mobile devices, events and
branded products.

About Life Inc.
Life Inc. publishes soft and hardcover books under the LIFE brand, distributes
limited edition photography through galleries nationwide and offers fine art
prints to consumers online. The LIFE Picture Collection is a working
photography library dedicated to cataloging, scanning, researching, and
digitizing images. Life Inc. is a subsidiary of Time Inc.

About Getty Images 
Getty Images is the world's leading creator and distributor of still imagery,
footage and multi-media products, as well as a recognized provider of other
forms of premium digital content, including music. Getty Images serves
business customers in more than 100 countries and is the first place creative
and media professionals turn to discover purchase and manage images and other
digital content. Its award-winning photographers and imagery help customers
produce inspiring work which appears every day in the world's most influential
newspapers, magazines, advertising campaigns, films, television programs,
books and websites. Visit Getty Images at www.gettyimages.com to learn more
about how the company is advancing the unique role of digital media in
communications and business, and enabling creative ideas to come to life. 


SOURCE  LIFE.com

Kris Connell, +1-212-522-6312, kris_connell@timeinc.com, or Colleen McMillen,
+1-212-522-1263, colleen_mcmillen@timeinc.com, both of Time Inc.; or Bridget
Russel of Getty Images, +1-206-925-6405, bridget.russel@gettyimages.com; or
Meaghan Smith of Edelman for Getty Images, +1-212-704-8196,
meaghan.smith@edelman.com
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