Desires Hotels Announces New Luxury Product in St. Louis

Modern Boutique Hotel Collection Shoots For An April Liftoff With The Moonrise
Hotel
NEW YORK--(Business Wire)--
In the heart of St. Louis' iconic arts and entertainment district known as The
Loop, the Moonrise Hotel is set to open April 2009. The most recent addition to
the Desires Hotels collection, this modern boutique hotel is located at 6177
Delmar Boulevard in the most eclectic and vibrant area in St. Louis. The hotel's
central location and brilliant balancing of business and leisure, makes the
Moonrise Hotel the luxury boutique experience the city has been longing for.
Owner Joe Edwards says "Desires innovative and fresh approach to marketing
modern boutique hotels fits our property's personality. It also suits the
demographics that love the neighborhood. Desires sincere enthusiasm about the
The Loop and development of the Moonrise Hotel makes this relationship a perfect
fit."

"The Loop is a beehive of activity and is the best neighborhood in St. Louis to
have a boutique hotel opening," says Raul Leal President of Desires Hotels.
Situated along six city blocks, the area is a thriving mecca for entertainment
and shopping. "We are really excited to be working with Joe Edwards who is an
incredible visionary. We look forward to being a part of the community and
introducing many of our loyal followers to The Loop and the Moonrise Hotel,"
says Leal.

Just steps from the Delmar Loop MetroLink Station, the Moonrise is in the center
of one of the "10 Great Streets in America" - designated by the American
Planning Association - which makes it simple for guests to get to nearby Clayton
and Washington University, as well as St. Louis University, the Central West End
and Downtown St. Louis, including Busch Stadium, Scottrade Center and the Edward
Jones Dome. The hotel is framed between the neighboring Pin-Up Bowl, the
original bowling and martini lounge, and The Pageant concert nightclub. Plus, it
is close to Blueberry Hill, a St. Louis landmark restaurant and music club,
filled with pop culture memorabilia.

The hotel's sophisticated, contemporary design will blend first class amenities
with some unexpected, quirky touches and signature design features. From the
iridescent lobby wall that changes color, to the dramatically angled staircase,
to the illuminated, rotating moon on top of the building, this is a hotel for
guests who like to have fun. With 125 guest rooms, 10 suites and 2,000 square
feet of meeting space, the Moonrise will be the area's first full-service
boutique hotel. The hotel is the brainchild of creative guru and Loop developer,
Joe Edwards. Edwards is known for crafting a hospitality experience that
embraces the unconventional while delivering the comfort and style
discriminating guests expect. It is exactly why Desires Hotels and Edwards are a
match made in heaven as they are both known for delivering unexpected amenities
in stylish settings.

Each well-appointed, spacious guest room will feature premium amenities such as
pillow-top beds, down duvets, flat-screen televisions, and technology docking
stations. Guests will be able to enjoy gorgeous views of the St. Louis skyline
from the Rooftop Terrace Bar as well as elegant meals at the upscale Eclipse
restaurant. There are the uniquely St. Louis touches, like Kaldi's premium
coffee, Bissinger's crescent shaped turn-down chocolates, and the option to
choose from one of the 10 Spectacular Walk of Fame Suites, each designed to
showcase a different star from St. Louis Walk of Fame . Room rates start at $159
and reservations can be made by visiting http://www.moonrisehotel.com/ or
calling 877-872-1122.

The unique style and distinct atmosphere makes the Moonrise a perfect fit in the
Desires Hotel collection. Business and leisure guests alike are attracted to its
many amenities and services, including the Apollo 8 and Apollo 11 meeting rooms
and The Rooftop Terrace Bar which overlooks great views of the St. Louis
skyline. Desires Hotels Senior VP of Sales and Marketing, Doug Carrillo says,
"The Moonrise Hotel is an ideal addition to the Desires collection because it
has all of the top amenities and is located in one of the best neighborhoods in
United States. This St. Louis hotel is our second foray into the Midwest and its
location in possibly the hippest happening neighborhood in the city makes us
proud to have it as part of our portfolio."

Guests will also enjoy dining at Eclipse, the restaurant at the Moonrise. The
atmosphere is comfortable and the vibrant blue fiber-optics highlight the bar
and one-of-a-kind lunar murals are truly, a visual feast. But the flavors are
not forgotten; Eclipse takes the classics and reinterprets them with exciting
ingredients and edgy presentations. Breakfast, lunch and dinner are served
daily, and cocktails and small plate specialties are available nightly at the
Rooftop Terrace Bar.

"The Moonrise Hotel is a tremendous asset for the Loop and St. Louis by
providing an opportunity for visitors to stay in the heart of this eclectic, fun
area. It is a pleasure to work with the hugely talented Joe Edwards. His vision
for the Loop has almost single handedly transformed this 6 block area into a
vibrant entertainment district. You will never confuse your stay at the Moonrise
with one in a chain hotel. This is the kind of experience that you only find
once in a blue moon," says Lyda Krewson, Alderwoman for St. Louis' 28th Ward.

About Desires Hotels

From the neon lights on Ocean Drive in South Beach to the Harley-Davidson Museum
in Milwaukee, to the cobbled adoquine streets of Old San Juan, or right in the
heart of Times Square, Desires Hotels is a unique collection of independently
created modern boutique hotels. High in style, distinct and creative, each of
these lifestyle hotels have one-of-a-kind architecture and interior design,
allowing guests to expect just as much from their hotel as they do from their
destination. Savvy travelers seeking a lifestyle-oriented experience will
appreciate the "Your Desires" program that tailors a unique experience to every
guest. Desires Hotels deliver unexpected amenities in stylish settings.

For more information about Desires Hotels and their locations, call 866-593-4330
or visit Desireshotels.com .

Documents and/or Photos available for this release:

Moonrise Logo
Moonrise Hotel in St. Louis, MO
Moonrise Hotel in St. Louis, MO
Desires Hotels

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and
enter Release ID: 199714

KVD Communications
Ms. Kathleen Duda, 646-723-4338 x0
Managing Director
kathleen@kvdcom.com

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