James Allen Releases 'Perfectly-Set(TM)' Preset Engagement Rings

* Reuters is not responsible for the content in this press release.

Tue Mar 31, 2009 5:08pm EDT

NEW YORK, March 31 /PRNewswire/ -- Online jewelry retailer JamesAllen.com is
making buying diamond engagement rings even easier with the exciting launch of
their exclusive one-step Perfectly Set(TM) engagement rings.  With this
innovative process -- unique to James Allen -- a shopper can select an
engagement ring that is pre-set with a beautiful diamond. If the shopper
wishes to upgrade the diamond pre-selected for the ring, he can then choose
from six diamonds especially chosen by James Allen's diamond experts.  It is
engagement ring shopping made simple, eliminating the need to take the 4 C's
crash course before buying your engagement ring. Any pre-selected diamonds are
James Allen "Gemologist-Select(TM)", so a shopper can be confident that he is
getting an exceptional ring at exceptional value. With JamesAllen.com's
cutting-edge Perfectly Set(TM) engagement rings, the difficult process of
finding the right diamond is made easy: One click to the perfect ring.  

Company Founder James Allen Schultz notes that, "Choosing the right diamond
engagement ring can be a confusing process.  By using the exclusive Perfectly
Set rings, the shopper can relax, knowing that only the finest diamonds at the
best value have been pre-selected by our certified gemologists. 
JamesAllen.com strives to make buying a diamond engagement ring as easy as
possible, and for the best possible price."

With the recession causing people to look for bargains, many consumers are
looking to the internet when shopping.  While buying diamonds online is a
relatively new idea, it is an ideal way to get high quality at much more
affordable prices, provided that a shopper is buying from a reputable
retailer.  "When buying James Allen's Perfectly Set(TM) diamond engagement
rings, the shopper still has all of the options as when buying any
JamesAllen.com diamond," says Schultz.  "He can still view his specific
diamond through a virtual loupe and in a 3-D movie, and can always call our
excellent customer service to ask any questions."  He goes on to add that,
"Our Perfectly Set(TM) engagement rings have the same affordable pricing as
any of our other rings, and carry our 100% satisfaction guarantee.  By
choosing an exclusive Perfectly Set(TM) engagement ring, the shopper is simply
making a fantastic purchase without having to take the Diamond 4 C's Crash
Course."

For details, please see http://www.JamesAllen.com

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SOURCE  JamesAllen.com

Victoria Feder, JamesAllen.com, +1-877-826-9866, marketing@JamesAllen.com
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