Fulton Innovation Partners With Leading Digital Accessory Company, case-mate

ADA, Mich., April 1 /PRNewswire/ -- Fulton Innovation (Fulton), the creator
and exclusive licensor of eCoupled(TM) intelligent wireless power, has
partnered with digital accessory company case-mate to bring wireless solutions
to the mobile lifestyle. The partnership promises to combine Fulton's
market-leading innovations in wireless power technology with case-mate's
products. This collaboration has enabled case-mate to develop cases that
charge consumer electronics wirelessly.

"Our partnership with case-mate is an important step in the introduction of
eCoupled wireless power to the consumer electronics marketplace," said Dave
Baarman, Director of Advanced Technologies for Fulton Innovation. "By teaming
with case-mate to create protective skin solutions embedded with eCoupled
technology, we're enabling consumers with existing market-influencing devices,
suited for case-mate products, the ability to charge them wirelessly."

Shashi Reddy, case-mate's CEO and Founder, is pleased to have his company be
the first to explore and adapt this kind of wireless technology as it applies
to cases. He states, "I'm excited for these new products to become a core and
integral part of our mainstream product line. With our introduction of
wireless technology, we are aiming to further enhance the lifestyle of our
customers."

About case-mate
Headquartered in Atlanta, Georgia, case-mate has been a leading digital
accessory company, using the highest quality materials for their protective,
stylish, and affordable cases since 2005. They have designed and manufactured
cases for consumer electronics, including various cell phones, BlackBerrys,
iPhones, laptops, and soon, the Amazon Kindle. case-mate products can be
found across the USA in AT&T stores, Walmart, and Radio Shack, as well as in
stores around the world.

For more information, please visit case-mate.com.

To request an interview with Shashi Reddy, contact Tiffany Markofsky at
tiffany@27threats.com/917.748.1138 or Nikki Laffel at
nikki@27threats.com/617.448.2744. We'll gladly set up a time to chat with
Shashi.

About Fulton Innovation and eCoupled Technology
A subsidiary of Amway Corporation, Fulton Innovation is dedicated to
commercializing new and innovative technologies that improve the way we live,
work, and play. Fulton is working with a wide range of industry-leading
companies to integrate eCoupled technology into infrastructure and electronic
devices to enable consumers to live a truly wireless life. Fulton is a
founding member of the Wireless Power Consortium
(wirelesspowerconsortium.com), a cooperation of American, Asian, and European
companies committed to setting an international standard for compatible
wireless power for consumer electronics.

The engineers behind eCoupled have been developing, advancing, and perfecting
the technology for over 10 years. eCoupled technology has been incorporated
into Amway's eSpring(TM) water purification devices for seven years, with over
1.5 million devices sold in over 36 countries worldwide to date.

It is headquartered in Ada, Michigan and has operations in more than 80
countries and territories worldwide.

For additional information, please visit fultoninnovation.com or ecoupled.com.

SOURCE Fulton Innovation

Stephen Lynch of MWW Group, +1-415-395-5916, ecoupled@mww.com, for Fulton
Innovation